Burton Launches 'From Burton to the World' Collection at Aspen and Laax
Burton Launches 'From Burton to the World' Collection at Aspen and Laax
Burton Snowboards is excited to introduce its limited-edition collection titled 'From Burton to the World', which features an array of snowboards, apparel, and accessories adorned with inspirational quotes from the late founder, Jake Burton Carpenter. This collection is set to make its debut during competitions held in Aspen, Colorado, and Laax, Switzerland this January.
The collection embodies not only the legacy of Jake Burton but also celebrates the community essence that snowboarding is built upon. As Donna Carpenter, owner of Burton and chairwoman of the board, articulated, “Jake founded Burton on a simple belief that snowboarding brings people together.” This collection honors that spirit, representing the passion snowboarders share both on and off the mountain.
Scheduled for release on February 3, the collection illustrates the sentiments of camaraderie within the snowboarding community. Each snowboard features bold graphics in vibrant colors, embellished with historical quotes from Jake, a testament to his influence on the sport and its riders. “Every board carries Jake's words, embodying the ethos of snowboarding,” Donna added, emphasizing the importance of community in the sport.
The collection comprises six uniquely designed snowboards, each selected by Burton's pro riders who collaborated closely with designers to curate quotes that resonate deeply with them. The selected quotes cover themes of energy, joy, and authenticity in snowboarding, illustrated by riders from various backgrounds:
- - “Riding is where energy comes from and where it goes” articulated by riders including Ayumu Hirano (Japan) and Anna Gasser (Austria).
- - “We take our fun seriously at Burton” featuring athletes like Jiayu Liu (China) and Leon Vockensperger (Germany).
- - “The best in snowboarding isn't about how it looks, but how it feels” voiced by Shuichiro Shigeno (Japan).
Support for riders remains a significant aspect of Burton's mission, which highlighted its commitment to the snowboarding community. Every piece in the 'From Burton to the World' collection is a celebration of the values Jake instilled in the sport. The availability of this limited collection will provide fans and enthusiasts a chance to own part of snowboarding history.
With its launch, Burton encourages all riders and fans to join in this celebration and emphasize the core principles that the brand stands for. By owning a piece from the collection, fans can commemorate the incredible journey of snowboarding while also celebrating the vibrant community it has fostered over the years. The collection will be available through Burton.com as well as select flagship stores and retail partners globally from February 3.
In essence, 'From Burton to the World' is more than just a collection; it’s a tribute to Jake's vision and an invitation for the global snowboarding community to unite in the joyful pursuit of adventure. Let's celebrate the world of snowboarding together,
Stay tuned!
Topics Sports）
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