Exciting Special Campaign at Pepper Lunch for Meat Day in 2025!

Dive into the Meat Day Celebration at Pepper Lunch

On May 29, 2025, Pepper Lunch, a popular fast-casual dining chain managed by Hot Palette Co., Ltd., will hold a special one-day event to celebrate Meat Day, where you can enjoy 29% more beef in their famous Beef Pepper Rice! This offer comes as a gesture of appreciation for the loyal customers who have supported Pepper Lunch through the years, and it marks a significant return to the extra beef promotion after a long hiatus since August 2023.

The Star Dish: Beef Pepper Rice

Beef Pepper Rice has become synonymous with the Pepper Lunch brand, boasting tremendous popularity among patrons—about 60% of guests choose this item each time they dine. Its sizzling presentation on a hot iron plate not only pleases the palate with its rich flavor but also entices diners with the mouthwatering aroma that fills the air. The current promotion enhances this crowd favorite, adding a sense of indulgence and satisfaction to each serving, ensuring everyone leaves with a full stomach and happy heart.

Experience the New and Improved Beef Pepper Rice

Recently revamped in April 2025, the Beef Pepper Rice has been receiving rave reviews for its improved flavor profile. The expertly balanced flavors of rice and sauce, combined with the delicious beef, create a delightful dining experience where each bite bursts with taste. Meat Day offers a fantastic opportunity for fans and newcomers alike to experience the enhanced dish.

Campaign Details

Event Date: May 29, 2025
Promotion: 29% increase in beef portion for all sizes of Beef Pepper Rice.
Exclusions: This promotion is valid only for dine-in orders; takeout and delivery are not included.
Participating Locations: Available at all Pepper Lunch outlets, including Pepper Lunch Diner and Pepper Lunch PLUS, except for selected locations like Tokyo Racecourse Store, Huis Ten Bosch Store, and Shimizu PA Store.

About Pepper Lunch

Founded 31 years ago, Pepper Lunch has been serving up joy through sizzling dishes enjoyed by patrons at their favorite locations. The sensory experience, from the sound of sizzling meat to the aroma of freshly ground black pepper, creates an engaging and enjoyable dining atmosphere. Each dish, including steaks and hamburgers served on piping-hot iron plates, ensures the freshness and excitement of your meal from start to finish.

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