Exploring New Horizons: Digital Road Trip Series in South Dakota with Jeep and Matador Network
Discovering the Hidden Gems of South Dakota
Travel South Dakota has teamed up with Jeep® and Matador Network to produce a captivating digital series titled "Unexpected South Dakota." Featuring renowned adventurer and television host Forrest Galante, this three-episode series aims to highlight the unique landscapes, culinary delights, and cultural stories that shape the Mount Rushmore State.
A Unique Collaboration
This multi-brand initiative not only showcases South Dakota's natural beauty but also emphasizes the importance of preserving its heritage and biodiversity. Each eight-minute episode is designed to inspire viewers to experience the state from fresh perspectives, melding travel with stewardship. The series has already gained significant traction, with an estimated audience reach exceeding 52.6 million nationwide.
Episode Highlights
1. Foraging the Past and Present: In the inaugural episode, Galante meets with Marcela Salas, a James Beard-nominated culinary artist and owner of BibiSol in Sioux Falls. Together, they explore South Dakota's rich land and discover how local ingredients connect residents to their culture and history.
2. Crafting Connections: The second episode transports viewers to the breathtaking Black Hills, where Galante partners with Hans Stephenson from Dakota Angler Outfitters. Their journey through Spearfish Canyon focuses not only on the art of fly-fishing but also on the conservation efforts needed to protect our aquatic ecosystems.
3. Exploring Ancient Pathways: The final episode takes a deeper dive into the traditions of the Lakota people. Galante joins horseman Cat Clifford and his family for a day filled with horseback riding, calf roping, and storytelling, reinforcing the connection between South Dakota’s landscapes and its indigenous cultures.
Emphasizing Conservation
In every episode, Galante's approach as a biologist shines through as he challenges viewers to view adventure not just as exploration but as a vital act of understanding and stewardship. Each narrative forges a deeper connection with local South Dakotans and emphasizes their role in preserving the state's beauty and cultural heritage.
James Hagen, Secretary of the South Dakota Department of Tourism, expressed the essence of the series, stating, "This new series uncovers the deeper and unexpected stories that live within South Dakota's landscapes. Our partners and residents share powerful narratives about preserving our state's beauty and heritage for generations to come."
How to Watch
The series is available for viewing on a dedicated landing page on Matador Network and can also be found on Roku TV. To engage viewers even further, the partners will be awarding weekly prize packages filled with gear from South Dakota, Jeep®, and Matador Network throughout August. This exciting initiative encourages audiences to plan their own road trips and explore the remarkable offerings of this beautiful state.
About Matador Network
Matador Network stands as the top media outlet for modern adventurers, boasting over 15 million social media followers. The brand not only produces insightful travel content but also operates GuideGeek, an AI platform designed to enhance travel experiences for users. With their impressive production capabilities, Matador continues to create compelling articles, guides, and original shows that resonate with travelers around the globe.
In conclusion, “Unexpected South Dakota” is more than just a series; it’s an invitation to discover the awe-inspiring stories, landscapes, and cultural depth of South Dakota. Viewers are encouraged to embark on their own adventures as they experience the beauty and richness that make this state truly unique.