#Japan #Daiichi Sankyo #Sensitive Skin #Tokyo #Minon Amino

Overview of the Renewal

Daiichi Sankyo Healthcare Co., headquartered in Chuo, Tokyo, is thrilled to announce the launch of its fully revamped "Minon Amino Moist" skincare line specifically designed for sensitive and dry skin. On August 29, 2025, 14 new items will hit the market, featuring enhanced formulations and fresh packaging that emphasizes the line's targeted care for sensitive skin.

This reimagined Minon Amino Moist collection introduces three specific lines: Sensitive Skin Cleansing Care, Sensitive Skin Moisturizing Care, and Sensitive Skin Whitening Care. The focus is on enhancing the skin’s innate hydration capabilities, termed "water retention power" (1), through unique amino acid formulations designed to nourish and protect the skin. By maintaining the low-irritation properties that consumers trust while incorporating innovative ingredients to foster beauty, this line reflects a significant evolution.

With a commitment to sustainability, some products will utilize more eco-friendly packaging materials, and a refill option for the moisturizing emulsion has been introduced—ensuring both ease of use and environmental consideration.

Detailed Renewal Features

1. Maintaining Low-Irritation Formulations
The renewed line retains low-irritation formulas while emphasizing the importance of skin’s water retention capacity. This helps achieve a soft, translucent, and hydrated complexion.

2. Unique Amino Acid-Based Formulations
The products include a carefully selected mix of nine moisturizing amino acids combined with glycerin to bolster skin hydration and barrier function. Additionally, the incorporation of soft, translucent skin ingredients elevates their effectiveness.

3. Tailored Lines for Specific Skin Concerns
To enhance user experience, products have been categorized into three distinct lines, making it easier for consumers to select based on their skin needs:
- The Sensitive Skin Cleansing Care Line includes two types of hyaluronic acid to protect the barrier function while cleansing.
- The Sensitive Skin Moisturizing Care Line is packed with ingredients that support and maintain moisture barriers.
- The Sensitive Skin Whitening Care Line features dual actives for skin brightening and soothing, including Vitamin C derivatives and glycyrrhizic acid to address blemishes and irritation.

4. Pharmaceutical Expertise in Skin Science
Developed based on solid dermatological science, the entire line remains free from fragrances, artificial colors, alcohol, and parabens, ensuring safety and effectiveness. Comprehensive allergy and patch testing have also been conducted.

5. Modernized Packaging Design
In addition to sustainable container choices, the new packaging aims to enhance user engagement, with clear, user-friendly indications of product functions.

Development Context

Market research conducted by Daiichi Sankyo revealed that about 70% of women aged 20 to 60 with sensitive skin report inadequate hydration despite moisturizing efforts. This suggests that, due to compromised barrier functions in sensitive skin, moisturizers fail to provide lasting hydration.

In response, Daiichi Sankyo emphasizes the significance of "water retention power" as pivotal for sensitive skin. By focusing on water-binding capabilities in the skin, they have delineated a pathway to developing products that effectively enhance moisture retention in environments where dehydration often occurs.

About Minon Amino Moist

Since its debut in 2009, the Minon Amino Moist brand has placed a strong emphasis on amino acids, crucial for skin hydration. The brand has continuously evolved, introducing new lines in response to the dynamic skincare needs of users. The range expanded in 2015 to encompass beauty alongside basic skin health, and more recently, products designed for mixed and aging skin have been added. With each iteration, Minon Amino Moist has dedicated itself to providing gentle and effective care that addresses the unique requirements of sensitive skin.

Company Background

Daiichi Sankyo Healthcare aims to fulfill diverse healthcare needs with its range of OTC pharmaceuticals, emphasizing consumer choice. Expanding beyond OTC products, their current focus includes functional skincare, oral care, and health foods. Their corporate slogan, "Fit for You," reflects their commitment to supporting healthier lifestyles for all individuals.

Sources:

• - All claims and scientific references are sourced from Daiichi Sankyo internal studies and clinical evaluations.

1: Water retention refers to the capability of healthy skin to maintain moisture and hydration, which is foundational to skin health.
2: Describes skin that successfully maintains hydration, thus leading to a dewy appearance.