#Japan #Tokyo #Dresspocket #Masquerade Ball #Fity

The First Ever 'Reiwa Masquerade Ball' in Tokyo

On November 29, 2025, Tokyo will unveil a revolutionary event, the 'Reiwa Masquerade Ball', organized by Fity Co., Ltd. and their dress photo studio, Dresspocket. This innovative event is set against the backdrop of the rapidly growing image consulting market in Japan. It challenges the norm by encouraging participants to hide their typical selves behind masks and elaborate dresses.

The Concept of the Event

In recent years, image consulting, including personal color diagnosis and body shape analysis, has made significant strides in popularity. Reports indicate that the search frequency for related terms has quadrupled over the past three years, reaching an average of 5.55 million searches monthly. However, many individuals feel constrained by the expectation to wear only what suits them, leading to a lack of enjoyment in expressing their true preferences.

At the heart of this event is the question: can you successfully conceal your true self, and will others be able to see through the mask? This concept has resonated with those who have experienced the pleasure of dressing up in glamorous outfits, often surprising themselves with how different they look.

Unique Features of the Event

1. Transformative Costume Experience

The 'Reiwa Masquerade Ball' will feature a rich array of nearly 80 dresses from Dresspocket, inviting participants to engage in a dress-up experience unlike any other. The addition of masks and elements of deduction and social interaction take center stage, allowing attendees to morph into entirely different personas. The transformative power of a mask can instantly change how one is perceived, enabling typically youthful appearances to take on an air of elegance and sophistication.

2. Focus on Individual Participation

Most attendees are expected to attend alone, fostering an environment where conversations can flow naturally as participants guess each other's styles. The spacious venue of about 200 square meters allows for creative photo sessions, enhancing the overall experience of the masquerade.

3. Personalized Pre-event Consultations

To alleviate any concerns prior to the event, Fity provides one-on-one consultations. These sessions help participants choose their dresses and visualize their overall look, allowing them to feel more confident. Attendees can opt for an in-person fitting of 45 minutes or an online consultation lasting 30 minutes, offering flexibility tailored to individual needs.

Event Details

• - Organized by: Dress photo studio Dresspocket (Fity Co., Ltd.)
• - Date: November 29, 2025, Part 1 from 11 AM to 2 PM / Part 2 from 3 PM to 6 PM
• - Location: B1, High Life Takadanobaba, 3-14-24 Takada, Toshima, Tokyo
• - More Information & Registration: Event Website

Future Prospects

The current 'Reiwa Masquerade Ball' is a unique, one-time event. Insights and experiences gained from this occasion will lay the groundwork for future collaborations with fashion brands, beauty companies, and partnerships with hotels and local governments. The aim is to evolve the traditional dress experience beyond mere photography into areas such as tourism, wedding, hospitality, and regional development, thereby creating new market values for dresses and fashion.

Media Inquiries

As this is a special, one-time occurrence, we highly encourage media coverage and photography on the day. Please note that some participants may prefer to remain anonymous, so compliance with organizer instructions during photography is essential. For media inquiries or if you wish to attend, please contact Fity Co., Ltd. through the inquiry form available on their website:

• - Fity Inquiry Form

Company Overview

• - Name: Fity Co., Ltd.
• - Location: 2-10-48 Kitakou, Nishi, Yokohama, Kanagawa Prefecture, Japan
• - CEO: Aoi Harayama
• - Business Operations: Management of the Dresspocket dress photo studio and event planning
• - Official Website: Fity Official Website