Interfaith America's Bold Pluralism Message Hits Times Square Billboard to Unite Everyone

Interfaith America Takes a Stand for Pluralism in Times Square



In a remarkable step towards promoting unity and understanding in a divided nation, Interfaith America, a prominent non-profit organization, has recently unveiled a striking advertisement in Times Square. This initiative, made possible through an invitation from Neutron Media, marks a significant moment for the organization, allowing it to share its message of pluralism and bridge-building with millions of onlookers in one of the world's busiest public spaces.

The Inspiration Behind the Ad


The Media Director at Neutron Media, Robert Levinson, discovered Interfaith America while researching organizations dedicated to fostering connections and cooperation during these polarizing times. His encounter with an article about the organization led to the decision to offer Interfaith America a unique platform: a 30-second video broadcast on the iconic Times Square billboard, situated at 1500 Broadway. Levinson expressed the hope that this visibility not only provides a moment of respite amidst the chaos but also serves as an invitation for the public to engage with and support the mission of Interfaith America.

“We found Interfaith America after looking for organizations that were focused on bridgebuilding. In a time of division, we wanted to offer the space to someone who would focus on the idea of pluralism and togetherness,” Levinson stated, emphasizing the importance of celebrating diversity in the fabric of American society.

Message of Strength and Diversity


The advertisement centers around short, inspirational narratives complemented by visuals from various collegiate and community programs spearheaded by Interfaith America. It echoes a powerful message: diversity makes our country stronger, and recognizing our differences is essential. This positivity resonates throughout the ad, aiming to instill hope and encourage discussions around inclusivity within communities.

Adam Phillips, CEO of Interfaith America, expressed his enthusiasm about the opportunity to present the organization’s core values in such a diverse and recognizable environment. “Given the opportunity to convey a message in one of the most diverse public spaces in the country - let alone the world, we’re thrilled to illustrate our values for belonging in a time of great division. These are quintessential American ideals of religious diversity, democracy, and how we all are part of the rich tapestry that is our common life. And as they say, if it can happen there in New York City, it can happen anywhere!”

A Legacy of Bridge-Building


Interfaith America was founded in 2002 with the vision that religious differences should be a source of cooperation, rather than division. What started as a small non-profit in Chicago has grown into the nation's leading interfaith organization. Under the leadership of founder and president Eboo Patel, Interfaith America dedicates itself to inspiring, equipping, and linking leaders across the country to harness the strengths of America’s religious diversity.

The organization employs a research-based approach and works across various sectors, including higher education, race equity, health, workplace environments, bridge building, democracy, and technology. Their commitment is underscored by their aim to nurture a society where religious differences help foster collaboration instead of conflict.

Bridging Divide Through Engagement


As the advertisement draws the attention of countless passersby in Times Square, it serves as a powerful reminder of the ongoing efforts to bridge divides in society. Interfaith America encourages viewers to learn more about their initiatives and consider how they might contribute to fostering a unified culture that respects and cherishes diversity.

This campaign not only showcases the vibrancy of Interfaith America as an organization but also highlights the significant progress made toward creating communities rooted in understanding and respect. With the spotlight now on them in Times Square, they hope to inspire collective action toward a more harmonious future, proving once again that through dialogue and connection, we can build a better world together.

Topics Policy & Public Interest)

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