#Japan #Nagoya #BEAMS JAPAN #Dainagoya Exhibit

BEAMS JAPAN Launches Dainagoya Exhibit 2025

Starting on August 1, 2025, BEAMS JAPAN is set to host the Dainagoya Exhibit 2025, a collaboration project designed to celebrate the appeal of Nagoya and Aichi Prefecture. Held at BEAMS Nagoya and BEAMS NEWS in Shinjuku, this exhibit features partnerships with nine beloved local businesses, organizations, and sports teams.

Celebrating Local Culture

The Dainagoya Exhibit aims to highlight the unique charm of the region through a series of collaborative projects. In its sixth iteration, the event features exciting initiatives, including collaborative products involving local mascots, Grampus-kun and Doala, as well as efforts in sustainability with reuse events. The goal is to foster civic pride among local residents and inspire visitors from outside the region to explore and appreciate what Nagoya has to offer.

Participating Companies Include:

1. AT Group
- Product: Vintage-style collections inspired by summertime adventures featuring Grampus-kun teaching Doala how to surf. The collection includes nostalgic T-shirts, retro tote bags, and classic socks, evoking fond memories.
- Collaboration Products:
- Custom Dra&GRA T-shirt: ¥6,600 (tax included)
- Ringer T-shirt: ¥7,480 (tax included)
- Line socks: ¥1,980 (tax included)
- Tote bag: ¥4,950 (tax included)

2. KOMEHYO Co., Ltd.
- Featuring curated second-hand treasures that combine the charm of vintage with modern flair. Expect a collection that features everything from luxury brands to streetwear, selected with care by BEAMS staff.
- Event Locations:
- KOMEHYO Nagoya Main Store: August 1-17, 2025
- KOMEHYO Shinjuku Men’s: August 2-18, 2025

3. Toyo Vending, Inc.
- Unveiling a new coffee blend featuring their mascot, ‘Milbiki,’ to deliver the full-bodied coffee experience that reflects Nagoya’s unique style.
- Taste: BEAMS Japan’s high-quality coffee blend: ¥360 (tax included)

4. Nagoya Diamond Dolphins
- Showcasing practical yet stylish color wallets and pouches, perfect for everyday use or game days, these items were created with the 2025-26 season fan club in mind.

5. Nihon Gaishi Co., Ltd.
- Introducing fashion items featuring their mascot, ‘Croc-kun,’ in a subtle yet playful manner for both daily wear and special occasions.
- Items:
- Custom cap: ¥4,400 (tax included)
- Custom polo shirt: ¥8,800 (tax included)

6. Meitetsu Urban Development Co., Ltd.
- Providing eco-friendly bags and pouches designed for disaster preparedness, seamlessly integrating everyday utility with responsible design.
- Offer: Pouch & Packable Bag Set: ¥11,000 (tax included)

7. Nagoya Grampus Eight
- Presenting playful summer-themed Aloha shirts and shorts featuring Grampus-kun, perfect for the warm season ahead.
- Prices:
- Aloha Shirt: ¥16,500 (tax included)
- Aloha Shorts: ¥13,200 (tax included)

8. Chunichi Shimbun Co., Ltd.
- A unique take on newspaper production, represented through engaging T-shirts that bring a humorous yet earnest representation of the newsroom.

9. Nagoya City Promotion
- Fostering local love, featuring adorned event shirts for staff showcasing the city's vibrant culture.

Exhibition Details and Locations

• - BEAMS Nagoya: August 1-17, 2025, at LaChic, 1F.
• - BEAMS NEWS (Shinjuku): August 1-18, 2025, at NEWoMan, 2F.
• - Online Sales: Begins on August 1, 2025, through BEAMS’ official website.

For inquiries, contact BEAMS Customer Service at 0120-011-301, available from 11:00 AM to 6:00 PM (excluding weekends and holidays).

Conclusion: A Celebration of Nagoya and Aichi

With the theme “Kabuke! Nagoya and Aichi,” the Dainagoya Exhibit emphasizes Nagoya's rich history of innovation and culture. From Oda Nobunaga's historical influence to modern manufacturing excellence, the city’s spirit of creative rebellion shines through. Join us at the Dainagoya Exhibit 2025 and discover the treasures that Nagoya has to offer, showcasing a blend of contemporary culture with cherished traditions.

To learn more about the Dainagoya Exhibit 2025, visit the official website: Dainagoya Exhibit 2025 Special Site.

Discover how to engage with the evolving culture of Nagoya and Aichi, and experience firsthand the vibrant collaborations that celebrate this remarkable region!