#China #Hong Kong #Domino's Pizza #China Expansion #DPC Dash

DPC Dash: Leading Domino's Pizza in China

Domino's Pizza China, known as DPC Dash, continues to demonstrate impressive growth momentum with its effective '4D' strategy encompassing Development, Delicious Pizza at Value, Delivery, and Digital. As the exclusive master franchisee in mainland China, Hong Kong, and Macau, DPC Dash is carving a significant niche in the ever-expanding pizza market.

Sustainable Growth Strategy

In the second quarter of 2025, DPC Dash reported solid momentum despite a competitive landscape. The Chinese pizza market is projected to reach RMB 77.1 billion by 2027, growing at a 15.5% compound annual growth rate (CAGR). With urbanization and higher disposable incomes driving demand, DPC Dash embraced a strategy that not only focuses on new store openings but also on enhancing customer experience across its extensive network. The company has strategically entered nine new cities this year, improving its reach and serving a broader audience with its value-driven offerings.

By mid-2025, DPC Dash operated an impressive total of 1,198 stores across 48 cities, enhancing its presence significantly and establishing itself as a major player in the market. This growth solidifies its status as the third-largest market internationally within Domino's global network, reflecting a proactive approach to store expansion and local market penetration.

Operational Excellence

DPC Dash’s ambitious target of opening 300 new stores by the end of 2025 is on track, achieving 98% of this goal by June 30, 2025. This includes an impressive number of stores in regions like Wuhan, Chengdu, and Chongqing, where the recent grand opening of the Wuhan Jingkai Wanda Plaza serves as a milestone. The swift rollout of new establishments showcases the company's capability in capturing new growth markets effectively and enhancing sales significantly.

The second quarter also highlighted strong same-store sales growth, particularly in Tier-1 cities, where brand recognition and loyalty play crucial roles. Remarkably, new outlets in less familiar territories have managed to break global sales records, with Shenyang's first store surpassing RMB 31 million in just 198 operational days.

DPC Dash ranks impressively in first 30-day sales; holding 48 of the top 50 positions among 21,000 stores globally as of this quarter. Insights from Frost & Sullivan indicate that Domino's is positioned as a prominent brand in China, having secured the second spot in 2024 pizza sales—a testament to its robust competitive edge in this thriving sector.

Community Engagement and Customer Loyalty

In addition to financial growth, DPC Dash is dedicated to forging strong community ties through its variety of offerings and CSR initiatives. By June 2025, the company had significantly expanded its loyalty program, boasting over 30.1 million members, marking a substantial increase from 19.4 million a year prior. This growth reflects DPC Dash's successful customer acquisition strategies, with a notable 13.2 million new customers making their first orders over the past year alone.

Further engaging the customer base through innovative items, DPC Dash introduced the 'Cocoa Cheese Stuffed Crust' and expanded its durian pizza varieties, appealing to customer preferences for unique and localized tastes. Family-oriented promotions, highlighted by the Children's Day initiative including pizza-making events and community donations, underscore DPC Dash's commitment to blending creativity, value, and fun in their offerings.

Commitment to Sustainability

DPC Dash's dedication to sustainable practices has not gone unrecognized; the company was acknowledged as an 'ESG Innovation Practice Excellence Enterprise' on the 2025 GuruClub Listed Company List. This recognition further reinforces DPC Dash's mission of delivering value-driven pizzas while enhancing the dining experience in a socially responsible framework.

As DPC Dash continues to broaden its reach and innovate, it remains committed to maintaining its competitive edge while enriching consumer relationships through quality dining experiences. The company's combination of operational excellence and community engagement solidifies its position as a leading player in China's dynamic food service industry.