Suntory's Vending Innovation
2026-04-03 03:15:29

Creating Connections at STATION Ai: The Implementation of Suntory's Innovative Vending Machine

Creating Connections at STATION Ai



In a significant move to foster collaboration and communication among its members, STATION Ai, one of Japan's largest open innovation hubs, has introduced Suntory's new corporate service, the 'President's Treat Vending Machine.' Dubbed the 'Doreyara Connecting Station Ai's Treat Vending Machine,' this initiative aims to encourage interaction among office members, setting the stage for the creation of new ideas and connections.

Located in the heart of Nagoya, STATION Ai serves as a melting pot for a diverse array of players in various fields, including startups, established businesses, investors, researchers, and students. The introduction of this vending machine is designed to stimulate casual conversations that could lead to valuable insights and networking opportunities.

Overview of the Doreyara Connecting Station Ai Vending Machine


The 'President's Treat Vending Machine' was developed by Suntory to address the decreased communication in workplaces, especially amid the rise of remote work. This innovative vending machine allows users to receive complimentary drinks when two office members simultaneously present their security cards, encouraging social interactions and breaking down silos in the workplace.

As part of this initiative, STATION Ai has set up the vending machine on the third floor of its office area, targeting its office members and operational staff. Official operations will begin on March 23, 2026, marking a new chapter in inter-organizational collaboration within the hub.

Purpose of Implementation


STATION Ai hosts a broad spectrum of entities, including startups, research institutions, large corporations, and government organizations, creating a diverse community of members. The members include established business leaders as well as entrepreneurs at the inception stage, all of whom can benefit from this unique platform.

To facilitate flat and open interactions among members across different fields, STATION Ai not only promotes the use of the vending machine but also implements various strategies such as creating spaces for activities, like table tennis, and providing opportunities for direct contact via a member-exclusive social network. This approach encourages organic connections and the emergence of new collaborations based on casual conversations.

The vending machine acts as a catalyst for relationship building among members, allowing them to initiate conversations over a free beverage and explore cross-organizational interactions. The ultimate goal is to enhance creativity and promote open innovation through casual exchanges.

Community Support at STATION Ai


Furthermore, a community manager is stationed in the office area to provide ongoing support to members. This includes assistance with guild activities, event scheduling, and facilitating connections with potential collaborators. The introduction of the vending machine also serves to bridge the gap between members and staff, making support more accessible and frequent.

About STATION Ai

STATION Ai represents one of Japan's largest open innovation platforms. By facilitating startup development and promoting various support initiatives, it has become a vital hub for nearly 1,000 domestic and international startups, partner companies, venture capitalists, and universities. The facility is equipped with a restaurant, hotel, gym, and comfortable office environments, designed to foster learning, mentoring, and inter-company matching opportunities. The dedicated support staff ensures that community needs are met with precision and care.

About Suntory Beverage Solutions

Suntory Beverage Solutions aims to do more than just deliver beverages; it seeks to bring joy to customers' lives by incorporating thoughtful ideas into its offerings. Whether for individuals or groups, Suntory is dedicated to providing refreshment for the body and soul, ultimately delivering a fulfilling and healthy lifestyle experience.


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Topics Consumer Products & Retail)

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