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Alianza and Chobani's Continued Partnership in 2026

In an exciting announcement today, Alianza, the foremost soccer program dedicated to Hispanic communities in the United States, revealed its partnership with Chobani for the upcoming 2026 season. This marks the third consecutive year that Alianza will work alongside the renowned food brand, highlighting a shared commitment to community engagement, nutrition, and youth empowerment through the medium of soccer.

Chobani's reintegration as an official partner signifies an expanded role across all eight stops of the Alianza Tour in 2026. Participants will have the opportunity to connect with the brand through various on-site activations, product sampling, and immersive brand experiences. Digital storytelling will further enhance this collaboration, amplifying Chobani's mission to enhance accessibility to nutritious food while supporting grassroots soccer initiatives across the nation.

Focusing on Nutrition
At the heart of this partnership lies a mutual understanding of the pivotal role nutrition plays in fostering active, healthy communities. Chobani, known for its commitment to high-quality food, aligns perfectly with Alianza's goal of promoting wellness among youth. The initiative aims to educate families about the critical connections between nutritious diets and sports, encouraging the development of healthier habits that can last a lifetime.

"This partnership is rooted in what matters most to us, our Hispanic community," stated Daina Lecuona, General Manager of Alianza. "Together with Chobani, we're able to create meaningful experiences for families that emphasize the importance of nutrition, making it relevant in their everyday lives."

Impact from Previous Years
The previous years have seen tremendous success as a result of this partnership. In 2024, Chobani distributed over 68,000 samples at Alianza events, a figure that skyrocketed to over 162,000 in 2025. These in-person activations and mobile carts allowed families within Hispanic communities to gain direct access to nutritious, high-quality products right at their events.

2026 Activation Schedule
To keep the excitement alive, here’s a look at the planned 2026 activations where families can engage with both Alianza and Chobani:

• - Dallas – May 30–31
• - Los Angeles – June 6-7
• - Colorado Springs – July 11-12
• - Chicago – July 18-19
• - New York – August 1–2
• - Salinas – August 8–9
• - TBD – August 23–24
• - El Paso – September 12–13

About Chobani
Chobani is more than just a food maker; it is a brand driven by the mission of making nourishing food accessible to a broader audience. Founded in 2005 by immigrant Hamdi Ulukaya, Chobani has always prioritized community upliftment and health. The company’s range includes yogurt, oat milk, and creamers, and remains committed to using natural ingredients free from artificial preservatives. In 2023, Chobani broadened its portfolio by acquiring La Colombe, allowing it to offer cold-pressed espresso and ready-to-drink coffee beverages in cafés and retail locations nationwide. Additionally, the acquisition of Daily Harvest in 2025 reflects Chobani's dedication to delivering convenient, nutritious meal solutions.

Chobani believes in the potential of food to create positive change in the world, striving to put people and humanity at the forefront of its efforts. The company showcases its commitment by continually giving back to communities, reinforcing its vision for a healthier world.

About Alianza
Alianza stands as the premier soccer organization for Hispanic communities in the United States. It is dedicated to offering top-level competition, player identification, and community engagement nationwide. Focused on creating opportunities for Hispanic families and nurturing the next generation of soccer talent, Alianza is a part of For Soccer, aiming to empower youth through sports. Those interested in getting involved or learning more can visit alianzadefutbol.com.

As the countdown to the 2026 season begins, the partnership between Alianza and Chobani signifies a unified approach to fostering health, community, and a love for soccer, paving the way for a vibrant future for youth in Hispanic communities across the U.S.