Sumikko Gurashi Characters to Appear at Tokyo Toy Show 2025 on August 31

Exciting Events at Tokyo Toy Show 2025

The Tokyo Toy Show 2025, one of Japan's largest toy exhibitions, will take place at Tokyo Big Sight from August 28 to 31. This event gathers toy manufacturers and enthusiasts from around the globe, featuring a vast array of products ranging from traditional toys to the latest in digital play. The public day on August 31 will be particularly special as beloved characters from the Sumikko Gurashi franchise will showcase their popularity and charm.

Sumikko Gurashi Stage Event

On the public day, attendees can look forward to a vibrant stage performance featuring Sumikko Gurashi characters, Shirokuma, Tonkatsu, and Tokage. This interactive experience will begin at 1:00 PM and end at 1:30 PM at the designated West 1 Atrium stage. The characters will teach everyone the choreography of the catchy Sumikko Gurashi Ondo dance. Participants are encouraged to join in, adding to the lively atmosphere of the show.

Apart from dance, there will be a fun quiz corner related to the movies, providing insight and entertainment for fans of all ages. Additionally, character greetings are planned, where attendees can meet and take photos with their favorite Sumikko Gurashi figures. Details about the greeting sessions will be shared on the official Sumikko Gurashi Twitter account as the date nears.

Event Details:

- Date: August 31, 2025
- Time: 1:00 PM - 1:30 PM
- Location: West 1 Atrium Special Stage
- Characters Featured: Shirokuma, Tonkatsu, Tokage

Overview of Tokyo Toy Show 2025

The Tokyo Toy Show 2025 promises to be a fantastic amalgamation of toys and entertainment, running from August 28 through August 31. Here are the key highlights:

- Business Days (B2B):

- August 28 (Thu): 10:00 AM - 5:30 PM
- August 29 (Fri): 9:30 AM - 5:00 PM

- Public Days:

- August 30 (Sat): 9:00 AM - 5:00 PM
- August 31 (Sun): 9:00 AM - 4:00 PM

- Venue: Tokyo Big Sight, Koto City, Tokyo, Japan
- Event Areas: West 1-4 Halls for the Tokyo Toy Show and West 2 Hall for the Korokoro Tamashii Festival.

For more information, check their official website: Tokyo Toy Show 2025

What is Sumikko Gurashi?

Introduced in 2012 with the tagline “This is where I feel at ease,” Sumikko Gurashi consists of various adorable characters that reflect slightly negative and surreal feelings. The characters are designed to embody the Japanese sentiment of wanting to sit in the corner, be it on a train or in a café. Their relatability and charm have garnered a diverse fanbase that identifies with their quirks and stories, making them a cultural phenomenon.

Learn more about Sumikko Gurashi here.

Stay Updated on Sumikko Gurashi

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About San-X

San-X is the creative company behind over 1,000 original characters, including Rilakkuma and Sumikko Gurashi. Through unique products, licensing, events, promotions, and animated content, they share their characters' whimsical charm globally. Their appeal comes from a blend of cuteness, humor, and a comforting presence that resonates with fans.

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