#Japan #Tokyo #Advertising #AI Transformation #Marketing Strategy

Unveiling the Future of Advertising at the Adtai Forum

On September 16, 2026, the Adtai Forum will take place at the JP Tower Hall & Conference in Tokyo, hosted by Senden Kaigi Co., Ltd. This offline conference aims to tackle the evolution of advertising in light of technological advancements and changing consumer behaviors.

Background on the Theme: The Post-Advertising Era

As technology progresses, capturing consumer attention has become increasingly competitive, with the inflation of AI-generated content challenging the traditional avenues of advertising. In this new landscape, mere optimization of old methodologies is insufficient; instead, a complete reinvention of advertising is imperative. This forum will discuss how the boundaries of advertising, customer experience (CX), and public relations (PR) can blur, paving the way for innovative roles that fulfill the changing needs of brands and consumers alike.

What Participants Will Gain

Attendees can expect to enhance their understanding of the upcoming changes in the role of advertising and interaction with modern consumers. Key takeaways will include:

• - Insights into the evolving roles in advertising and the new connections with lifestyle consumers.
• - Practical trust-marketing techniques that transcend the boundaries of advertising, CX, and PR to bolster lifetime value (LTV).
• - Strategies for building in-house creative teams that harness AI effectively, and an exploration of the direction of Advertising Transformation in the era ahead.
• - Real-world case studies and firsthand insights from industry leaders who are driving innovation across various sectors.

By attending this forum, you can grasp the emerging communication trends that defy the traditional frameworks of advertising and foster your company’s growth by directly enhancing customer experiences. Participants will leave with practical tips aimed at nurturing business engines for growth.

Ideal Participants

This forum is tailored for:

• - Leaders and professionals in marketing, advertising, public relations, and corporate communications.
• - Marketing professionals feeling constrained by current advertising strategies.
• - Individuals facing challenges in designing optimal customer experiences and advertising strategies for the AI age.
• - Executive leaders such as Chief Marketing Officers (CMOs) and Chief Digital Innovation Officers (CDIOs) who drive business growth from a marketing perspective.

In a world flooded with information, this event provides valuable communication strategies to help brands become 'chosen and trusted' by consumers. We aim to support individuals seeking to lead brand value formation and find their next steps toward success.

Event Overview

• - Event Name: Adtai Forum
• - Date: September 16, 2026 (Wednesday) from 10:00 AM to 5:45 PM (Doors open at 9:30 AM)
• - Format: Offline Conference
• - Venue: JP Tower Hall & Conference, 4th Floor, 2-7-2 Marunouchi, Chiyoda-ku, Tokyo 100-7004
• - Registration Deadline: Registration will close once we reach capacity.
• - Participation Fee: Free (pre-registration required)
• - Organizer: Senden Kaigi Co., Ltd.
• - Contact: Public Relations Summit Office
• - Email: [email protected]
• - Office Hours: Weekdays from 10:00 AM to 6:00 PM (excluding weekends and public holidays)

About Senden Kaigi Co., Ltd.

Founded in 1954, Senden Kaigi Co., Ltd. originates from the monthly publication 'Senden Kaigi.' The company runs a diverse range of activities including publishing, education, events, awards, and consulting. With a portfolio that includes specialized magazines such as 'Senden Kaigi,' 'Hanboku Kaigi,' and 'Kouhou Kaigi,' along with web media 'AdverTimes.', Senden Kaigi is dedicated to delivering the latest trends and practical knowledge in marketing, creativity, and environmental issues. Additionally, the company hosts around 100,000 participants in courses and training annually, emphasizing the development of future talent.