#Japan #Tokyo #Yamashita Udon #U Series #Unique Snacks

Yamashita Honki Udon Unveils New 'u Series'

Starting April 20, 2026, Yamashita Honki Udon, managed by Garden Co., Ltd., will introduce an exciting new menu called the 'u Series.' This series presents a unique twist on traditional snacks like hot dogs, churros, and fries, transforming them into delicious ramen-style udon dishes. Designed to cater to a broad audience, particularly at food court locations, these innovative items promise a chewy texture and a delightful taste.

The Exciting Offerings of the 'u Series'

The 'u Series' features three exciting products:

• - u Dog priced at 390 yen (tax included)
• - u Tato priced at 300 yen (tax included)
• - u Churon available in plain or cinnamon sugar variants, priced at 300 yen (tax included)

These items are not just about unique flavors; they offer a new sensory experience that highlights the remarkable texture of Yamashita's signature udon. The development of these menu options aims to provide a more casual dining setting, allowing customers to enjoy the outstanding quality of udon during various meal times. Additionally, takeout options make these dishes ideal for enjoying on the go.

The launch of the 'u Series' will initially be limited to select Yamashita Honki Udon locations, including:

• - Yamashita Honki Udon at Ami Premium Outlet
• - Yamashita Honki Udon at Sano Premium Outlet
• - Yamashita Honki Udon at Lala Terrace Kitaayase
• - Yamashita Honki Udon at Yokohama World Porters

Note: 'u Series' items will be available from April 20, 2026, making it a must-try near their food court outlets!

About Yamashita Honki Udon

Founded in 2012 by Interview Man Yamashita near Meguro Station, Yamashita Honki Udon is dedicated to crafting high-quality Sanuki udon. The brand has undergone significant development, including purchasing its trademark in 2017, resulting in a fully branded experience.

Each udon dish is made with carefully selected wheat that is crafted and aged in-house, offering a remarkably firm texture. The broth, made from kelp and bonito, is expertly complemented with a unique soy sauce. Customers can even enjoy drinks in a relaxed environment during the evening hours. Presently, Yamashita Honki Udon operates across 23 locations with plans for expansion.

Store Locations

Yamashita Honki Udon has numerous outlets across various regions:

• - Hokkaido: Yamashita Honki Udon COCONO SUSUKINO
• - Tokyo: Multiple locations including Shibuya, Kagurazaka, and Shinjuku
• - Saitama: Locations in Omiya and Urawa
• - Kanagawa: Including Yokohama and Kawasaki
• - Tochigi: At Sano Premium Outlet
• - Other Prefectures: Branches in various malls and outlets including Okayama and Ibaraki

For a complete store listing, visit the official website: Yamashita Honki Udon Stores

About Garden Co., Ltd.

Since its establishment in December 2015, Garden Co., Ltd. has strived to provide spaces that bring happiness and smiles to people. With a strong focus on both the restaurant and real estate sectors, the company has successfully revitalized over 12 businesses through M&A processes. Garden operates 13 brands in the food industry, such as Yamashita Honki Udon and Ikikakuya Ramen.

Holding a robust growth strategy, Garden plans to expand their well-known brands into prime market locations further, utilizing synergy from their real estate business. Currently, the company has 213 locations, including 47 franchise outlets, showing their commitment to growth and customer satisfaction in the culinary landscape.