Mingyu Takes Shibuya by Storm with INNISFREE's New Release Event

INNISFREE, a skincare brand by Amorepacific Japan that combines the natural resources of Jeju Island with Korean dermatological science, is making a splash in Shibuya with the launch of their new product: the Green Tea Ceramide Milk Essence Mist. This launch not only introduces an innovative skincare solution but also features brand ambassador Mingyu, who will be in the spotlight with a special video presentation.

Product Launch Details

The new Green Tea Ceramide Milk Essence Mist was first available on the Qoo10 official store and will be released nationwide starting September 1, 2026. Infused with Green Tea Ceramide, this mist is designed to hydrate and rejuvenate the skin with its lightweight formula, making it perfect for use over makeup as well.

This product boasts impressive moisturizing capabilities—2.3 times stronger than regular ceramides and five times more effective than standard hyaluronic acid. It is particularly beneficial for those struggling with dryness, especially during the day when skin is exposed to the elements.

Special Video Experience

To celebrate this nationwide launch, INNISFREE has produced a limited-time special video featuring Mingyu. The video not only highlights the essence of the Green Tea Ceramide Milk Essence Mist but also showcases Mingyu’s fresh and natural charisma. Viewers can expect to see Mingyu embodying the concept of ‘instant ceramide charge’ through captivating visuals and expressions, making it a must-see for both skincare enthusiasts and K-pop fans alike.

Special Video Details:

- Broadcast Period: August 29, 2026, to the end of October 2026
- Location: 109 Forum Vision, Shibuya
- Featuring: Mingyu

About the New Product

The Green Tea Ceramide Milk Essence Mist is designed to cater to various skin types, especially those who are prone to dryness. Its vegan formula and low-irritant composition make it suitable for sensitive skin too. It is also non-comedogenic tested, ensuring that it will not clog pores.

This mist is recommended for:

- Anyone worried about dryness even after moisturizing.
- People who frequently face skin dryness while out and about.
- Those who want to care for inner dryness conveniently.
- Individuals looking to maintain skin that allows for great makeup application.

A Closer Look at INNISFREE

Since its inception in 2000, INNISFREE has been committed to leveraging the rich natural resources of Jeju Island while integrating advanced Korean skincare practices. With a focus on the vitality of plants nurtured in harsh conditions, INNISFREE develops a variety of skincare products tailored to meet different skin concerns and types. Their extensive range includes bestsellers like the Green Tea line and PDRN formulations, demonstrating the brand's dedication to enhancing the inherent beauty of skin through a harmonious blend of nature and science.

Visit the official INNISFREE website for more details on their products and follow them on Instagram and Twitter for updates. Don't miss out on this exciting launch in Shibuya featuring Mingyu—mark your calendars and experience the essence of nature's beauty with INNISFREE!