World's Largest Fragrance Museum Unveils in Guangzhou Celebrating Aroma Culture

The Grand Opening of Xuelei Fragrance Museum

On the morning of July 9, 2025, the Xuelei Fragrance Museum opened its doors to the public in Guangzhou, China. This landmark event marks a significant milestone in the global fragrance scene, as the museum holds the title of the largest perfume museum in the world.

Architectural Marvel

Spanning over 7,000 square meters, the museum's architectural design draws inspiration from snowy mountains, coupled with the high-tech mechanisms of fragrance distillation. The museum's exterior, constructed from red brick, reflects the Xuelei Group's commitment to both technological and traditional excellence in perfumery.

The museum aims to educate visitors about fragrances while immersing them in cultural experiences. It seamlessly integrates intelligent technologies and boasts over 300 unique scent profiles, offering an engaging, interactive experience. Through multisensory resonance and immersive scenarios, guests are invited to explore a dynamic aromatic world that is tangible, interactive, and full of discoveries.

A Gathering of Experts

The opening ceremony was graced by leaders and representatives from renowned fragrance houses, including Givaudan, Firmenich, IFF, Symrise, MANE, Iberchem, and CPL Aromas. These esteemed companies had all contributed to the museum's establishment. Weng Zhenguo, the chairman of Xuelei Group and the visionary behind the museum, reflected on nearly three decades of innovation in the fragrance industry. He expressed heartfelt gratitude to his team and partners while sharing his aspirations for the future of the fragrance sector in China.

Cultural Bridge

The Xuelei Fragrance Museum is not just a monument to culture; it serves as a catalyst for innovation within the industry. As a flagship project for Xuelei, it is dedicated to preserving and revitalizing traditional Chinese fragrance culture while building a global bridge for olfactory dialogue between the East and West.

The museum aims to unite academic circles with industry and research, providing a platform for talent development, technological innovation, and scholarly exchange. It seeks to groom the next generation of global fragrance experts and enhance China's competitiveness in the international market by uniting brand resources and optimizing supply chains.

Looking Ahead

In the journey forward, the Xuelei Fragrance Museum will continue to deepen its investigation into traditional Chinese fragrance culture while incorporating advanced global perspectives. Through fragrance, it aims to connect tradition with innovation and the East with the world, aspiring to create a new cultural bridge through the art of scent.

About Xuelei

Founded 30 years ago, Guangzhou Xuelei Cosmetics Co., Ltd. specializes in fragrance development, manufacturing, and integrated solutions. The company provides comprehensive services for innovation, production, and global brand support in the perfume industry.

For more information, visit Xuelei's Website.