Managing General Agents Focus on Talent and AI Efficiency for Sustainable Growth in 2026

Shifting Strategies for MGAs in 2026

In the evolving landscape of insurance, managing general agents (MGAs) are experiencing significant changes driven by competition and workforce dynamics. A recent report by Vertafore titled "Securing the MGA Future: The 2026 Workforce and Technology Report" reveals how nearly 200 industry leaders are adapting their strategies to not just survive but thrive in the next few years. As the demand for refined operational practices grows, MGAs are increasingly prioritizing three key components: talent management, operational excellence, and leveraging AI technologies.

Talent Management: A Strategic Priority

The report underscores a pressing need for MGAs to address talent shortages alongside an impending wave of retirements. This generational gap poses risks to operational efficiency and client relationships. MGAs are shifting their focus from traditional HR roles to more strategic initiatives aimed at succession planning and robust recruitment strategies. By recognizing and proactively addressing these talent challenges, MGAs are positioning themselves to continue delivering value and maintaining continuity in underwriting and client service.

Embracing Operational Excellence

With competition intensifying, the ability to effectively utilize data and technology is paramount. The report indicates that many MGAs have implemented core systems for policy management, document handling, and workflow optimization. However, the true differentiator lies in their execution. High-performing MGAs are advancing their efforts by enhancing system integration and utilizing real-time data for informed decision-making. As noted by Emily McGinn, general manager at Vertafore, the next generation of MGAs will be defined not just by growth rates but by how adeptly they manage their operations.

AI Adoption and Future Potential

Artificial Intelligence (AI) is becoming an integral part of the MGA landscape, despite only 21% of respondents currently utilizing it. The interest in AI applications is rapidly growing, with many MGAs identifying potential areas such as task automation, underwriting processes, and customer service improvements for implementation. For MGAs to realize the full potential of AI, prioritizing clean data and workflow alignment will be essential. As these technologies evolve, their role in enhancing employee efficiency and operational productivity will be of paramount importance.

Navigating Competitive Pressures

In response to rising costs and competitive pressures, MGAs are recalibrating their business strategies. The report finds that four out of five respondents acknowledge the challenges posed by increased competition, prompting a renewed focus on operational efficiency. Leading MGAs are not solely seeking expansion but are honing in on reducing inefficiencies, optimizing loss ratios, and controlling expenses. Embracing technology-driven operational strategies will be critical in navigating these turbulent waters.

Key Takeaways and Future Considerations

The Vertafore report highlights key strategies that MGAs must adopt in order to excel in 2026 and beyond. Investment in resilient teams, establishing strong data practices, and fostering interconnected operations are crucial steps toward meeting heightened expectations within the industry. As MGAs embark on this transformative journey, those able to leverage technology, adapt workflows, and maintain a competitive edge will emerge as leaders in the new landscape.

For deeper insights into the report's findings and to understand how future-ready MGAs are reshaping industry norms, access the full "Securing the MGA Future" report. Additionally, industry professionals can participate in the Accelerate 2026 event in Las Vegas from April 13-16 to explore more about these emerging trends.

About Vertafore

Vertafore stands as a leader in InsurTech, streamlining and automating the insurance lifecycle for independent agents, MGAs, and carriers. Their solutions empower connected operations, advance innovation for MGAs, and offer a comprehensive distribution management platform. With a focus on AI, Vertafore is committed to transforming the insurance space, promoting innovation alongside trust.