Tottori Prefecture Celebrates New Cycling Campaign
On April 22, 2026, Tottori Prefecture hosted a memorable press conference at the Tottori Okayama Shinbashi-kan in Tokyo to announce the launch of the "Tottori Cycling Discount Campaign." This initiative highlights the Tottori Uminami Road and aims to attain national cycling route designation.
During the event, Tottori Governor Shinji Hirai presented efforts the prefecture is undertaking, focusing on various aspects including improving cycling environments, enhancing hospitality, providing information, and creating a cyclist support network named "Daijoubu System" through public-private partnerships. These strategies are part of Tottori's broader cycling tourism plan aimed at enticing visitors from metropolitan areas.
Notably, guest speakers included the beloved members of the Daisan Circus, particularly leader Yasuda, who spent his high school years in Tottori and is known for his passion for cycling. They have joined the "Tottori Uminami Road Support Team," where each member shared their unique perspectives on the route’s allure, passionately promoting the cycling experiences in Tottori.
The event showcased the enchanting Shirauo Shrine, recognized as a significant cultural landmark tied to the myth of the "Inaba White Rabbit." Attendees were treated to a ceremonial visit at the shrine, later drawing the unique “omikuji” fortune slips. Notably, Kuro-chan drew a slip reading