#United States #New York #Primetime Fitness #Crunch Gym #New York Expansion

Primetime Fitness Expands Its Gym Network in New York

In a major development for the fitness industry, Primetime Fitness, an established franchisee and developer associated with Crunch Fitness, has revealed its acquisition of 13 Crunch Gym locations in the New York metropolitan area. This expansion significantly elevates Primetime Fitness's operational footprint to a total of 36 locations across the United States.

The announcement was made on August 4, 2025, marking a pivotal moment in Primetime’s growth trajectory. The newly acquired gyms were previously owned by franchisees Chris Pacifico's Carey Ave Development LLC and Assaf Gal's AD Fitness LLC. This strategic move demonstrates Primetime Fitness's commitment to enhancing fitness accessibility and member experience in one of the most competitive fitness markets in the country.

Kevin Laferriere, CEO and President of Primetime Fitness, expressed enthusiasm about expanding their presence in such a vibrant and diverse region. He stated, “We’re proud to be growing our footprint in this iconic and diverse region of the country. These clubs have strong existing member communities, and we’re excited to bring Primetime’s expertise and investment to continue improving the experience for every member who walks through the door.” This sentiment echoes throughout the fitness community, as existing members and new joiners eagerly anticipate the changes that will come with the acquisition.

The newly established clubs will continue to operate under the Crunch Fitness brand, which is renowned for its fun and inclusive approach to health and wellness. Plans for renovation and upgrades at these locations are already in motion, aiming to enhance the member experience further. This includes modernizing gym equipment, refreshing brand elements such as signage, and enhancing the Relax & Recover® zones. Members can also expect improved check-in processes, making their gym visits as seamless as possible.

The acquisition is welcomed not just by Primetime Fitness but also by the previous owners. Chris Pacifico, Managing Partner at PacFit, shared his perspective: “Joining forces with Primetime Fitness at this moment felt like the right move at the right time for our team, our members, and our business. I’m excited to continue as an operating partner and to grow with Primetime as we expand our footprint across our collective markets.”

The expansion not only fulfills a personal goal for Pacifico but is also a win-win for both the management teams and the fitness communities involved. As John D'Anna, Chief Development Officer of Crunch Fitness, remarked, “This latest acquisition highlights the strength of Primetime Fitness as a franchise partner. Kevin and his team are building an impressive network that’s helping Crunch reach more members while maintaining operational excellence.”

Crunch Fitness has consistently pushed the envelope in the fitness realm and has been recognized as the number one fitness brand in the Entrepreneur Franchise 500 rankings for two consecutive years. The company aims to make fitness enjoyable for everyone, with over 500 gyms worldwide serving three million members.

With this acquisition, Primetime Fitness continues to assert itself as a leader in the fitness sector, pushing boundaries and demonstrating a commitment to providing high-quality experiences. The new locations span significant communities, including:

• - Crunch East Windsor – East Windsor, New Jersey
• - Crunch Staten Island – Staten Island, New York
• - Crunch Garwood – Garwood, New Jersey
• - Crunch Brooklyn locations including Bensonhurst, Crown Heights, Flatbush, and Greenpoint.

This acquisition aligns well with the mission of providing accessible fitness options to a broader audience, ensuring that members in key metropolitan areas have better access to quality health and fitness services. As the fitness landscape continues to evolve, Primetime's dedication to excellence signals a promising future for both the franchise and its members.

For more information or to explore Crunch Fitness memberships, visit Crunch.com.