Waseda University's Updated Marketing Program Set to Launch in April 2026

Waseda University Marketing College Program Update

Waseda University is set to launch an updated version of its training certificate program, the "Waseda Marketing College - Comprehensive Course on Next-Gen Marketing," in April 2026. This program aims to cultivate the comprehensive skills of future marketers, blending the core theories of marketing with innovative methods. The curriculum includes lectures from leading scholars and practitioners in the field, complemented by a project-based learning (PBL) component that emphasizes experiential group work throughout the course.

Curriculum Highlights

The updated curriculum for the spring semester of 2026 takes into account the rapid changes in the social environment. Significant enhancements will include expanded subjects on generative AI and the introduction of CEO seminars featuring industry leaders. Collaborating with DAZN Japan, participants will work on formulating marketing strategies that anticipate industry transformations and tech advancements over the next five years.

The program runs from April 11, 2026, to August 1, 2026, primarily at the Waseda University Nihonbashi Campus (located on the 5th floor of Coredo Nihonbashi), with a course fee of ¥385,000 (tax included) and a limited enrollment of around 40 students. The deadline for applications is March 31, 2026, at 23:59.

Focus on Practical Learning

The program is designed to be more than just theoretical; it emphasizes active learning through Project-Based Learning (PBL). Participants will work in groups to address real-life corporate challenges, crafting strategies that will be presented at the semester's end, with feedback from experienced marketers who will serve as advisors throughout the course.

The comprehensive program covers a breadth of topics essential for the next generation of marketers, including:

- Next-Generation Marketing Strategies
- Product and Service Development
- Customer Relationship Management
- Pricing Strategies
- Channel Strategies and Online-Offline Integration (OMO)
- Marketing Communication and Advertising
- B2B Marketing and Consumer Behavior Insights

Notable Faculty

Instructors will include prominent names such as:

- Tatsuo Moriguchi (Waseda University Professor)
- Hiroshi Sasamoto (CEO of DAZN Japan)
- Etsuko Kaze (CMO of JTB)

This program uniquely integrates traditional marketing principles with cutting-edge digital methodologies, presenting a holistic learning experience.

Recognized Educational Program

This training certificate program is designated as part of the Ministry of Health, Labour and Welfare’s educational training benefit system. Eligible participants may receive up to 50% of their tuition costs reimbursed upon completion, following the necessary procedures.

Learn More and Apply

Interested individuals can find more details and apply via the WASEDA NEO website. Before applying, it’s essential to register as a WASEDA NEO member. The full course description, detailed syllabus, faculty information, and additional resources can be accessed on the official program website.

For inquiries, please contact the Waseda University Continuing Education Promotion Office at [email protected].

WASEDA NEO serves as one of the pillars for continued education and reskilling initiatives at Waseda University, aimed at business professionals. Established in July 2017, WASEDA NEO focuses on seminars and programs tailored for skill development, located conveniently in the bustling Nihonbashi area, directly accessible from Nihonbashi Station.