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Costa Rica's Strategic Investment Promotion in Europe

Costa Rica has recently intensified its investment promotion strategies, particularly targeting key European markets like Spain and Portugal. Led by the Promotora de Comercio Exterior de Costa Rica (PROCOMER), the initiative is focused on sectors that promise high value and substantial returns—specifically agricultural technology, global services, and tourism infrastructure.

Goals of the Initiative

With businesses worldwide continuously reshaping supply chains and exploring new expansion sites, Costa Rica aims to position itself as an attractive destination for foreign direct investments (FDI). In May 2026, during a significant investment promotion mission, PROCOMER engaged in various strategic activities, including participations at prominent events such as the 2026 World Seed Congress and Shared Services Outsourcing Week (SSOW) Europe. These gatherings are critical junctions for enterprises seeking insights into business services, AI, and digital transformation.

Highlights from the European Mission

Led by Laura López Salazar, CEO of PROCOMER, the European agenda was designed to bolster relationships with international investors while diversifying the nature and origins of incoming investment. Laura stated that, "Costa Rica actively seeks opportunities in sectors that are reshaping the global economy".

A significant number of new investment projects have been sourced from countries beyond the United States, underlining the country's growing appeal as a global business platform characterized by stability, skilled talent, sustainability, and a commitment to long-term growth.

One of the mission's ambitious objectives was to showcase Costa Rica’s strengths during the 2026 World Seed Congress, which gathered over 1,000 stakeholders in agricultural innovation, biotechnology, and R&D. This event allowed PROCOMER to display Costa Rica's potential as a future-focused agricultural innovation hub. There, the country highlighted its year-round production capabilities, skilled workforce, abundant water resources, diverse microclimates, and a regulatory environment that fosters agricultural and biotechnological research.

Companies like Bayer, BASF, and Nutrien already operate in Costa Rica, marking its prowess in agricultural advancements.

Cultivating Interest in Global Services

In addition to agricultural technology, PROCOMER also hosted an Investment Day in Costa Rica, emphasizing global business services and digital technologies. This event aligned with SSOW Europe 2026, regarded as one of the foremost international forums for commercial services, automation, AI, and digital transformation. Through networking sessions and strategic meetings, PROCOMER positioned Costa Rica as a highly competitive nearshore destination for high-value services, underscoring the bilingual talent pool and a proven track record in global services.

Moving Forward: Investment Opportunities

The mission progressed to Madrid, culminating in another Investment Day, co-hosted with Confederación Española de Organizaciones Empresariales (CEOE). This multilateral event focused on promoting investment prospects in tourism infrastructure, agro-industry, advanced manufacturing, life sciences, services, and semiconductors. PROCOMER’s efforts in these engagements are aimed at strengthening Costa Rica’s reputation as a reliable, sophisticated investment destination aligned with global trends in sustainability, innovation, and high-quality job creation.

Conclusion

Through its strategic activities in Europe, PROCOMER has advanced Costa Rica’s positioning on the international investment landscape, solidifying its status as a unique and appealing destination aligned with current global business trends. The proactive approach taken by Costa Rica acts not merely as a response to past successes, but as a bold stride toward a thriving, innovative future.