Unveiling the Scented Wonderland: Xuelei Fragrance Museum
On July 9, 2025, Guangzhou witnessed an extraordinary event as the Xuelei Fragrance Museum opened its doors to visitors. This museum, the largest of its kind globally, signifies a pivotal moment for China's burgeoning role in the international perfume landscape.
Spanning over 7,000 square meters, the museum is architecturally mesmerizing, combining designs reminiscent of snow-capped mountains with state-of-the-art perfume distillation equipment. The use of red brick on the façade not only enhances its attractiveness but also highlights Xuelei Group's commitment to technological excellence and artisanal perfection.
The primary mission of the museum is to educate the public about fragrances while immersing them in the rich and diverse culture surrounding scents. This avant-garde establishment seamlessly integrates smart technologies with over 300 unique fragrance profiles, crafting an engaging and interactive experience for all visitors. Through an array of sensory interactions, timeless scenarios, and multidimensional perspectives, guests can delve into the vibrant and tactile world of fragrances filled with astonishing discoveries.
The grand opening was graced by dignitaries and representatives from major global fragrance companies, including Givaudan, Firmenich, IFF, Symrise, MANE, Iberchem, and CPL Aromas, each congratulating Xuelei on this significant achievement. These firms have played a critical role in contributing to the museum's realization. Weng Zhenguo, the president of Xuelei Group and founder of the museum, shared insights from nearly three decades of innovation in perfumery, expressing heartfelt gratitude towards his team and partners while outlining his vision for the future of the perfumery industry in China.
As a groundbreaking project, this museum is dedicated to reviving and celebrating the rich traditional fragrance culture of China while simultaneously acting as an international bridge fostering dialogue between Eastern and Western fragrance arts. More than just a cultural monument, it is a catalyst for innovation within the industry, rooted in a profound synergy of academia, industry, and research. This platform is geared toward cultivating talented individuals, driving technological advancements, and stimulating academic exchanges that prepare the next generation of global perfumery experts.
By consolidating brand resources and streamlining supply chains, the museum empowers Chinese perfume manufacturers to aspire for international competitiveness and elevate to global brand status. Looking ahead, the Xuelei Fragrance Museum remains committed to exploring the realm of traditional Chinese scent culture while embracing the latest global trends. Through the medium of fragrance, the museum aims to forge connections between tradition and innovation, as well as link the East with the rest of the world, creating a new cultural bridge anchored in the art of scent.
For over 30 years, Guangzhou Xuelei Cosmetics Co., Ltd. has been at the forefront of fragrance development and production, offering comprehensive solutions to clients around the globe. Their mission resonates through the museum, highlighting their dedication to educating and creating meaningful connections between fragrances and cultural narratives. This endeavor not only shapes the future of China's perfume industry but also enriches the global dialogue about the essence of scent.
To discover more about the Xuelei Fragrance Museum, please visit
www.xuelei.com. Follow them on Instagram @Xuelei_Fragrance_Museum for updates and insights.
Address: 1633 Beitai Road, Baiyun District, Guangzhou, China
Email: [email protected]
