Bank of America and Youth on Course Team Up to Enhance Youth Golf Accessibility Across America

Expanding Golf Accessibility for Youth Across America

In an exciting new development for youth sports, Bank of America (BofA) has formed a strategic partnership with Youth on Course (YOC), aiming to broaden access to golf for young people across the United States. Announced on February 24, 2025, this multi-year collaboration promises to create significant opportunities for youth eager to engage with the sport, especially those who find the costs of participation a barrier to entry.

Youth on Course, a nonprofit organization based in Monterey, California, is dedicated to offering youth under 18 subsidized golf opportunities, allowing them to play for $5 or less. Since its inception in 2006, this initiative has provided more than 4 million subsidized rounds of golf to young players in the U.S., Canada, and Australia. Through the new partnership with Bank of America, the organization's reach is set to expand dramatically.

Adam Heieck, CEO of Youth on Course, expressed his enthusiasm about this collaboration, stating, "Today is a great day for youth golf, as we partner with one of the world's most respected brands to elevate opportunities for young people across America to access this sport." This alliance not only aims to increase visibility and availability of golf courses tailored for youth but also seeks to forge new communities where the sport can thrive.

Completion of a solid golf pathway involves adding municipal golf courses to the Youth on Course network. This initiative is particularly targeted at providing more locations where youth can play, which is essential for growing participation in the sport, especially in underserved areas. With Bank of America's significant clout in the financial sector, the potential for this partnership is immense.

Bank of America, recognized globally for its banking and investment transactions, has always had a strong connection to golf, serving as a Champion Partner of the renowned Masters Tournament and supporting various other golf-related events. David Tyrie, BofA’s Chief Digital Officer and Chief Marketing Officer, emphasized the social benefits of golf, stating, "Through golf, young people have the chance to be active, develop skills to achieve personal goals, and socialize with others, all of which can set them up for success in life." This reflects a broader understanding that sports involvement plays a pivotal role in youth development.

The partnership also underscores initiatives that empower young golfers not only to play but also to pursue related career opportunities in the sports field. Youth on Course offers programs like the DRIVE Club and Careers on Course that groom aspiring golfers for both on-course and behind-the-scenes roles in the golf industry.

Additionally, as part of its community-driven approach, Youth on Course provides scholarships for its members entering college, furthering its mission of encapsulating the total development of youth through golf. The organization also boasts an Alumni Network designed for young adults aged 19 and older, fostering a community where they can connect, network, and attend exclusive events.

Bank of America's team will work closely with Youth on Course to implement and promote this initiative effectively. This partnership is set to not only increase youth engagement in the sport but also contribute to the creation of a more inclusive golfing culture. People interested in getting involved can participate in various funding initiatives, such as the Youth on Course 100 Hole Hike and Online Auction, to support access to golf for young players.

Overall, the collaboration between Bank of America and Youth on Course promises to revolutionize the landscape of youth golf in America. By providing tangible resources and increased accessibility, they aim to ensure that all young people have the chance to experience the sport and build transferable skills that will benefit them in all areas of life. For more information on the partnership and opportunities, visit youthoncourse.org.