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Harry's Plus: A New Era in Men’s Grooming

Harry's, a prominent name in men’s grooming, has launched Harry's Plus, their most advanced razor system yet. This revolutionary product represents the culmination of 10 years of meticulous research and development, aimed at delivering a superior shaving experience without compromising affordability.

The Story Behind Harry's Plus

Founded in 2013 by Jeff Raider and Andy Katz-Mayfield, Harry's has consistently aimed to disrupt the traditional shaving market. With their roots in offering high-quality razors at fair prices, the launch of Harry's Plus is a testament to their commitment to innovation. According to co-founder Jeff Raider, the vision from the beginning has been about creating a next-generation razor that could elevate shaving to a new level.

To realize this vision, Harry’s made a strategic move by acquiring a 90-year-old razor blade factory in Germany. This acquisition was crucial for enabling the brand to innovate significantly. After years of prototyping and testing, the excitement surrounding the launch of Harry's Plus is palpable.

Advanced Features of Harry's Plus

Harry's Plus has been designed from the ground up to ensure that every user enjoys a close and comfortable shave. Key features of this innovative razor include:

• - Advanced Pivoting Cartridge: This feature allows the razor to conform effortlessly to the unique contours of your face, enhancing comfort and efficiency during each shave.
• - German-engineered Blades: With five precision-engineered blades, Harry's Plus promises a closer shave, ensuring maximum effectiveness with minimal irritation.
• - Lubricating Strip Enriched with Aloe: This addition enhances the smoothness of the shave, making each stroke glide effortlessly across the skin.
• - Ergonomic Handle: Crafted for optimal grip and control, the handle is made of durable metal, ensuring it not only feels premium but also lasts longer.

The result? Harry's Plus delivers the smoothest, most comfortable shave that the company has ever offered.

Vision for the Future

The mission of Harry's has always been clear: to Create Things People Like More. As co-founder Andy Katz-Mayfield pointed out, the development of Harry's Plus allows the brand to cater to millions more customers with a shaving experience that doesn’t break the bank. By offering a premium product at a competitive price, Harry's aims to further solidify its position in the shaving market, where it has successfully become the second-largest men’s shave brand in the U.S.

To accompany the launch, the brand has released a creative campaign that showcases the innovative journey behind Harry’s Plus. A hero film directed by the documentary filmmakers Henry Joost and Ariel Schulman illustrated the meticulous process involved in creating the product, offering a behind-the-scenes look for enthusiastic customers.

Harry's Plus is available for purchase on Harry's official website, with the Harry's Plus Starter Set priced at an accessible $10. This launch not only emphasizes Harry's dedication to providing quality grooming products but also reflects the company’s underlying ethos of transparency in pricing.

About Harry's and Mammoth Brands

Harry's is part of Mammoth Brands, elevating the standard of personal care products through thoughtful design and high quality. With a commitment to the empowerment of men through accessible grooming solutions, Harry's has connected over 30 million users with its products, further extending their mission to improve mental health access by ensuring that every customer gets the support they need.

As Harry's continues to innovate, the launch of Harry's Plus serves as a significant milestone that reinforces the brand’s commitment to quality, affordability, and an exceptional grooming experience for all men.

In summary, the introduction of Harry's Plus marks a significant upgrade in personal grooming, encouraging users to embrace a fresh and innovative approach to shaving.