#China #Guangzhou #Canton Fair #China Trade #Middle East Trade

The 137th Canton Fair: A Gateway to Middle Eastern Trade

The 137th Canton Fair is on the horizon, set to take place from April 15 to May 5, 2025, in Guangzhou, China. This fair is not just a showcase of goods; it represents an opportunity for global trade, especially with the Middle East. The fair recently held promotional events in key Middle Eastern markets which demonstrate its commitment to fostering international business relations.

A Successful Roadshow: Connecting with Key Markets

In February 2025, a promotional roadshow was conducted across Qatar, Saudi Arabia, and the UAE, garnering significant interest from local businesses. The event featured workshops and conferences aimed at educating and inviting local enterprises to participate in the upcoming fair.

In Qatar, the Canton Fair Promotion Workshop took place on February 13, where notable figures like Ali Saeed Bu Sharbak Al Mansori, the Acting General Manager of the Qatar Chamber (QC), expressed his enthusiasm about strengthening Qatar-China relations. He outlined the fair as a crucial platform for enhancing economic ties and partnerships.

The Canton Fair is positioned as a bridge for trade and friendship, underscoring its importance in connecting businesses from the two regions.

Saudi Arabia: Expanding Horizons

Following Qatar, the promotional events moved to Saudi Arabia, where two conferences were held in Riyadh and Jeddah on February 16 and 17. The response was robust, with over 130 local representatives in attendance. This outreach underscored the fair's role as a pivotal avenue for business development and trade cooperation between China and Saudi Arabia.

He Song, the Minister-Counsellor for Economic and Commercial Affairs at the Chinese Embassy in Saudi Arabia, highlighted how bilateral trade has seen remarkable growth, transitioning beyond traditional sectors into diverse domains. Such exchanges bring an array of Chinese exports, including advanced mechanical equipment and consumer goods, presenting ample opportunities for Saudi businesses.

Importance of Participation

Local business leaders recognized the Canton Fair as a significant opportunity for sourcing products and expanding their businesses globally. For instance, representatives from Midea and ToGo power emphasized the fair's role in forging strategic partnerships and enhancing supply chains.

Dubai: Strengthening Agreements

The final leg of the roadshow was marked by the promotional conference in Dubai on February 19, attended by around 100 partners and guests. Wang Xiaojia, a Counsellor at the Chinese Consulate-General in Dubai, stated that the fair has emerged as a premium platform to deepen cooperation between UAE and Chinese enterprises.

Industry leaders from the region, like Anis Sajan of Danube Group, shared their positive experiences with the fair, acknowledging its critical role in gathering global trade opportunities and showcasing various capabilities relevant to today's market demands. Haricharan DTP from Haier Gulf Electronics LLC pointed out the fair’s capacity to showcase innovation and foster technological advancements within the industry.

Innovations to Enhance User Experience

To further enhance the experience for participants, the Canton Fair has introduced the Canton Fair App, bridging both online and offline interactions. This app serves as an omnipresent business matchmaking tool, available 365 days a year, designed to streamline the connection between exhibitors and buyers.

The upcoming 137th Canton Fair promises to be a robust platform for invigorating international trade dialogues and facilitating significant business deals between Middle Eastern countries and China. Companies looking to expand their business horizons are encouraged to join this monumental event, which not only highlights products but also the immense potential for collaborative success.

For further details about the event and to download the Canton Fair App, interested parties can visit Canton Fair's official app page.