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National Geographic Society and PepsiCo Launch Food for Tomorrow Program

The National Geographic Society and PepsiCo have recently unveiled their collaboration to champion a sustainable future through regenerative agriculture. This transformative initiative, titled Food for Tomorrow, emphasizes the importance of scientific research, storytelling, and education in addressing urgent food system challenges. As global food demands soar, the urgency for change in agricultural practices has never been clearer.

The Challenge of Feeding the Future

According to UNESCO, the world’s population is projected to reach a staggering 10 billion by 2050. Unfortunately, if current trends persist, up to 90% of arable land could face degradation. To counteract threats like soil degradation and habitat loss, we must rethink agriculture by adopting methods that enhance soil health rather than deplete it. Regenerative agriculture holds promise by restoring ecosystems and allowing our food supply to flourish in harmony with the environment.

Aiming for Awareness and Change

Food for Tomorrow aims to raise awareness of the benefits of regenerative agricultural practices. This program doesn’t just focus on the soil but also highlights its positive effects on farmers, strengthens our food systems, and safeguards our planet. Jill Tiefenthaler, CEO of the National Geographic Society, emphasizes the significance of agricultural systems that nourish both people and the planet, declaring that our future depends on how we cultivate food today.

In partnership with PepsiCo, the initiative is set to unveil innovative solutions alongside farmers, scientists, and storytellers who advocate for sustainable practices. PepsiCo has already committed to transforming 10 million acres through regenerative practices by 2030, reflecting its dedication to a future that is both resilient and sustainable.

Insights from PepsiCo's Leadership

Ramon Laguarta, the Chairman and CEO of PepsiCo, recognizes the unprecedented strain climate change inflicts on global food systems, affecting farmers daily. As a company rooted in agriculture, PepsiCo understands the fragility of this crucial sector. However, he also sees solutions that can fortify both businesses and farmers. According to him, Food for Tomorrow combines PepsiCo’s extensive food system knowledge with National Geographic’s mission to engage the public through scientific advancements. Their shared goal is to support farmers and help protect the planet while building a more resilient future for all.

Bringing Stories to Life

In collaboration with National Geographic CreativeWorks, PepsiCo has already produced three short films showcasing real-life examples of regenerative agriculture in practice. These films are designed to share innovative stories of cooperation and sustainability within farming communities. The program will initially support five National Geographic Explorers who will tell compelling stories about real people, farmers, and communities championing sustainable practices.

Moreover, the initiative will fund the 'Building Resilience in Agriculture' program, offering scientific grants for innovative, nature-centered proposals aimed at proliferating regenerative agricultural practices worldwide. Deadline for applications is September 30, 2025.

Dynamic Visualization Tool

As part of Food for Tomorrow, a dynamic data visualization tool will be developed, showcasing how regenerative agriculture enhances food and agricultural resilience. This tool, aimed at farmers, scientists, and the general public will be released on the National Geographic Society's website in 2026.

Meet the National Geographic Explorers

The chosen National Geographic Explorers include:

• - Pablo Albarenga: A documentary photographer who will depict five unique stories about small farmers leading a quiet regenerative revolution using multimedia approaches.
• - Caitlin Ochs: An explorer focused on climate change’s impacts on agriculture who will document regenerative practices in the U.S. and Costa Rica.
• - Miora Rajaonary: A photo artist traveling to Senegal to document the “Great Green Wall” project combating desertification and promoting climate resilience.
• - John Stanmeyer: His project shines a light on soil significance, especially in India where excessive pesticide use has compromised soil health.
• - Brent Stirton: A photographer who visualizes farmers adapting and mitigating climate change through regenerative agricultural techniques.

This collaborative effort targets not only awareness but action. Through education, storytelling, and innovative agricultural techniques, the Food for Tomorrow initiative aims to build a resilient and sustainable global food system that benefits everyone.