Experience British Culture: A Six-Day UK Exhibition in Shinjuku

From October 29 to November 3, the 7th floor event space of Odakyu Department Store in Shinjuku will transform into a celebration of British culture. This special exhibition, aptly titled the "UK Exhibition," invites visitors to indulge in a variety of British delicacies, tea, and exclusive merchandise, ensuring a memorable experience for all attendees.

A Taste of Britain

The exhibition will feature a delightful selection of traditional British treats. Visitors can enjoy the rich aroma of butter-laden scones and the classic carrot cake from "SHALLE TONNE" located in Gifu. Other baked snacks such as the iconic crumpets will also be available for purchase, allowing guests to explore the sweet and savory sides of British cuisine.

- SHALLE TONNE Classic Carrot Cake: ¥750 each
- SECRET GARDEN Tea Salon Queen Victoria Cake: ¥730 each
- Avalon Crumpets: ¥280 each

In addition to these sweet offerings, the exhibition also showcases an impressive variety of British teas. Notable brands like "BIRCHALL" and "ASHBYS OF LONDON" will feature prominently, with an array of flavors to choose from, including the Great Rift Breakfast blend and the classic My Lady blend.

- BIRCHALL Great Rift Breakfast (15 bags): ¥1,701
- ASHBYS OF LONDON Old London in a Caddy (20 bags): ¥3,850
- My Lady Scone: ¥432 each

Visitors can even reserve a set of scones and crumpets online for convenient pickup at the store, making it easier to enjoy these delicacies at home.

Unique British Merchandise

The UK Exhibition is not just about food; it also features a selection of British-themed merchandise, perfect for those looking to take home a piece of the UK. From stylish apparel to royal-themed souvenirs, there is something for everyone.

Highlights include:

- SANS-SERIF Bucket Tote (Red): ¥23,100
- STREET LONDON Tartan Cape (Free Size): ¥99,000
- Rubber Duck from NW1 London: ¥1,980 each

Additionally, the exhibition features collectible items such as fine china from "Spode," limited edition bears from "Charlie Bears," and commemorative coins from "Royal Mint," including a special piece honoring Queen Elizabeth II.

- Spode Mug (Fine Bone China, 340ml): ¥5,500
- Charlie Bears Year Bear 2025: ¥19,800
- Royal Mint Commemorative Coin: ¥9,900 (limited to 10 pieces)

Special Gift for Shoppers

To enhance the shopping experience, there will be a gift promotion during the event. Visitors spending over ¥5,000 (tax included) in a single receipt will receive a charming phone box magnet, available to the first 50 customers each day. This makes for a perfect souvenir to remember the festive atmosphere of the exhibition.

Online Shopping Opportunity

Prior to the physical event, the Odakyu Department Store's online shopping platform will feature more than 50 items, including teas and merchandise available from October 26, allowing fans of British culture to shop early.

Explore the UK Exhibition on Odakyu's Online Shopping