Melissa Voeller Appointed to Identity Theft Resource Center Board

Melissa Voeller Joins the Board of Directors of ITRC

In an important development for the Identity Theft Resource Center (ITRC), Melissa Voeller from Gen Digital has recently been appointed to its Board of Directors. This decision comes as the organization continues its mission to assist victims of identity theft and related crimes. Voeller, who has been a key player in Gen Digital's marketing strategies, is expected to bring valuable insights and expertise to the board.

Voeller's Professional Background

Melissa Voeller has an extensive history in marketing, particularly in consumer-focused brands. Serving as the Head of Consumer Marketing at Gen Digital, she has played a pivotal role in crafting go-to-market strategies for prominent brands like Norton and LifeLock over her eight-year tenure. Her experience encompasses launching global products and developing effective marketing campaigns that merge brand development with performance metrics.

Before joining Gen Digital, Voeller held significant marketing positions at PetSmart. During her tenure there, she was instrumental in various marketing disciplines, including integrated marketing, product marketing, promotions, and community activation. Her diverse experiences have equipped her with a comprehensive understanding of consumer behavior and market dynamics.

ITRC's Commitment to Fighting Identity Theft

The Identity Theft Resource Center was established in 1999 as a national nonprofit organization aimed at empowering consumers and assisting victims of identity-related crimes. With extensive resources, the ITRC provides no-cost victim assistance and educational support through various channels, including live chat and a dedicated helpline. The organization is also known for its data breach tracking tool, which serves to inform businesses and consumers about recent incidents of data compromise.

Eva Velasquez, CEO of the ITRC, expressed her excitement about Voeller's appointment, stating, “I am pleased to welcome Melissa Voeller to the ITRC's Board of Directors. Gen and LifeLock have been long-standing supporters of the ITRC, and Melissa's industry leadership and experience will be invaluable as we strive to address the growing challenges of identity theft and fraud.”

Focus on Victim Assistance and Education

With identity theft increasingly affecting individuals and organizations, the role of the ITRC is more crucial than ever. By providing comprehensive assistance and educational resources, the ITRC enables victims to recover from their experiences while also advising consumers on how to minimize risks associated with identity crime.

In addition to its core services, the ITRC actively works with specific populations, including those who are deaf, hard of hearing, blind, or have low vision. This commitment to inclusivity highlights the organization’s dedication to serving all communities affected by identity theft.

As Melissa Voeller joins the ITRC Board of Directors, both the organization and the public can expect to see innovative strategies aimed at improving outreach and effective responses to identity crimes. Voeller's previous experiences in brand management and consumer marketing may lead to new initiatives that not only help victims recover but also educate the public on preventative measures they can take to safeguard their identities.

The ITRC and its board directors are thankful for the past contributions of Kim Allman, whose tenure has now concluded. Allman, who also served as Gen's Head of Corporate Responsibility and Government Affairs, leaves behind a legacy of dedication to the organization's mission.

As the ITRC looks toward the future with new leadership and fresh perspectives, the ongoing fight against identity theft remains critical for everyone involved. With dedicated individuals like Melissa Voeller on board, the organization is poised to enhance its support for victims while advocating for stronger protections against identity crime in an ever-evolving digital landscape.