SmugMug and Flickr Reinforce Commitment to Climate Action with Recertification

SmugMug and Flickr Reinforced Commitment to Climate Action with Recertification

In a remarkable step towards environmental responsibility, SmugMug and Flickr have achieved recertification under The Climate Label. This recognition serves as a testament to their ongoing commitment to measurable climate initiatives and actions aimed at reducing their carbon footprint. Through a rigorous evaluation process conducted by The Climate Change Project, both companies have demonstrated their dedication to carbon reduction, environmental accountability, and proactive climate solutions.

Founded in 2002, SmugMug, a family-owned digital photo-sharing platform acquired Flickr in 2018, thus merging two of the largest photography networks which serve billions of images to photographers across the globe. Both platforms share a dual commitment: not only to enhance the experience of photographers but also to uphold their responsibility to safeguard the natural environments that inspire their communities.

The independent assessment by The Climate Change Project validated each company’s reported carbon footprint and their respective targets for reduction. Flickr reported an impressive 755 metric tonnes of CO₂-equivalent (tCO₂e) emissions in 2024, roughly equivalent to the impact of 168 gas-powered vehicles. In contrast, SmugMug recorded emissions of 2,701 tCO₂e, comparable to the annual emissions of 602 gas-powered cars. Notably, both companies have significantly surpassed their mandated investment obligations in climate solutions: Flickr contributed $68,545 while SmugMug invested $40,515.

Both platforms are channeling resources into notable projects like the Serverless Migration Project, aimed at enhancing data center efficiency and translating into lower energy consumption. Photography, as highlighted through surveys conducted by Flickr and The Conservation Alliance, intricately connects people with nature. An overwhelming 95% of photographers reported that losing access to open spaces would hinder their artistic pursuits and nearly 90% derive part of their income from these captivating landscapes. This emphasizes the critical role photography plays in fostering tourism, educating the community, and advocating for conservation efforts.

Ben MacAskill, the President and COO of SmugMug and Flickr, emphasized the importance of this achievement, stating, “This recertification signifies more than just a label. It embodies our promise to continually protect the landscapes that ignite our creativity.” Moreover, Flickr stands proudly as a member of 1% for the Planet, dedicating a fraction of its revenue to well-regarded environmental non-profits that are tackling significant climate and conservation challenges. In 2024, around 300 businesses contributed to the annual auction organized by 1% for the Planet, gathering over $115,000 for environmental initiatives across the globe, with aims to surpass $125,000 in 2025.

While recertification marks a significant milestone, SmugMug and Flickr recognize that their climate action journey is far from complete. This ongoing mission reflects a steadfast pledge to preserve the vital ecosystems, natural landscapes, and communities that serve as a source of inspiration for photographers worldwide. Recent advancements by both companies certainly shine a light on their progressive efforts to incorporate sustainability into their core operations.

As the landscape of environmental awareness continues to evolve, SmugMug and Flickr are not only establishing benchmarks in the photography sector but are also reinforcing the significance of environmental stewardship. Their collective efforts echo the broader call for all businesses to take actionable steps towards a sustainable future, reminding all sectors that the preservation of our planet is an essential investment for generations to come.