Scenario Planning Seminar
2025-09-24 06:40:30

Exploring Scenario Planning Strategies for Future Business Opportunities in the VUCA Era

Discovering Future Business Opportunities through Scenario Planning



In today's unpredictable business landscape, particularly characterized by VUCA (Volatility, Uncertainty, Complexity, Ambiguity) and BANI (Brittle, Anxious, Non-linear, Incomprehensible), the ability to foresee and plan for the unknown has never been more critical. On October 23, 2025, Masaki Kihara, the representative and scenario planner of Future Ness Co., will lead a seminar titled "Thinking and Techniques of Scenario Planning" that promises to equip participants with invaluable insights into navigating future uncertainties.

Event Details


  • - Date and Time: October 23, 2025 (Thursday), from 4 PM to 6 PM JST
  • - Location: SSK Seminar Room, 4F Zaimax Nishinbashi Building, 2-6-2 Nishinbashi, Minato-ku, Tokyo, Japan
  • - Delivery Options:
- In-person attendance
- Live online webinar via Zoom
- On-demand archive available for two weeks

Seminar Focus


The session will delve into the significance of scenario planning—a foresight method with a rich history in private sector applications spanning over 50 years. As uncertainties rise in our current age, understanding how to strategically plan for potential futures is essential.

Key Topics to be Covered:

1. Introduction to Scenario Planning
- Is the future predictable?
- The complexities of forecasting
- What is scenario planning?
- Objectives and applications of scenario planning
- Methods for creating scenarios

2. Recent Scenario Works on AI and Energy
- Insights from the International Energy Agency (IEA)
- Perspectives from Shell plc
- Comparative analysis of IEA and Shell's scenario planning techniques

3. About Future Ness Co.
4. Q&A and Networking Opportunity

The seminar presents an excellent opportunity for professionals seeking to enhance their strategic planning capabilities amid the complexities of modern business environments. Attendees will benefit from Kihara's extensive experience and insights into leveraging specific scenario works to guide their business decisions.

About the Hosting Organization


The Shinsociety System Research Institute (SSK) has been providing information services to corporate clients since its establishment on December 6, 1996. Hosting around 500 business seminars annually, SSK has become a vital resource for enhancing managerial strategies, marketing insights, and technological knowledge. With a commitment to delivering cutting-edge information, SSK continuously adapts to the dynamic needs of the business community, empowering organizations to seize new opportunities.

Contact Information:
Shinsociety System Research Institute
4F Zaimax Nishinbashi Building, 2-6-2 Nishinbashi, Minato-ku, Tokyo, Japan
Email: [email protected]
Tel: 03-5532-8850
Fax: 03-5532-8851
SSK Website

Join this impactful seminar to prepare your organization for the uncertainties of tomorrow!



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Topics Business Technology)

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