Collaboration Project on Local Revitalization and Livestream Commerce from Cape Erimo

Cape Erimo’s Winter Sea Delicacies: A New Chapter in Livestream Commerce

In a significant move towards local revitalization, S Holdings, a Tokyo-based company specializing in livestream commerce, apparel, and AI-driven solutions, has partnered with key players in the field to create an engaging project during a two-day event on December 2 and 3, 2025. This initiative will showcase the winter seafood delicacies sourced from Cape Erimo in Hokkaido via the TikTok platform, demonstrating an innovative approach to culinary appreciation and local culture.

At the heart of this collaboration are S Holdings President CEO Enyon Jin, ByteDance Inc. represented by Yoshihide Sato, and Iris Plaza, an online retail giant led by Ryota Iwasaki. Together, they aim to bring the true tastes of Hokkaido directly to consumers through captivating live streams. With a focus on fresh seafood such as snow crab, hairy crab, salmon roe, and scallops, viewers will not only witness visual feasts but will also feel connected to the essence of Cape Erimo.

The Local Revival Initiative

The project is rooted in TikTok Shop's efforts to support local communities, aiming to revitalize interest in regional products. By delivering the seafood products directly from the local fish market of Erimo, the plan fosters connections between the producers and a broader audience, enhancing both visibility and market opportunities for local fisheries. The project's essence lies in creating an authentic atmosphere where the audience can experience the “real” feel of Cape Erimo's wintertime offerings, courtesy of modern technology and a collaborative spirit.

During the live broadcasts on the stipulated dates, the team will highlight not only the product but also the stories and aspirations of local fishermen involved in bringing these delicacies to market. By connecting consumers directly with producers, the project encourages support for local agriculture and fishing communities.

Event Schedule and Broadcast Details

The live commerce sessions on the 燕チャンネル will entertain viewers with engaging presentations and opportunities to purchase featured items in real-time. Important information regarding broadcast timings will be continuously updated based on inventory levels and weather conditions.

Live Schedule

- Date: December 2, 2025
- Time: 6:30 AM to 10:00 AM
- Date: December 3, 2025
- Time: 6:30 AM to 10:00 AM

Potential changes to these schedules may occur based on unforeseeable circumstances, so following the account for live updates is essential.

Origin of Collaboration

The inception of this project traces back to a proposal made by S Holdings to ByteDance for a local revitalization initiative. After garnering interest and support from the latter, the collaboration expanded to include Iris Plaza, which had already been pursuing similar community-centric projects. Thus, the partnership reflects a shared vision for sustainable local growth through commerce and technology.

Company Overview

- Name: S Holdings Co., Ltd.
- Headquarters: 3-5-11 Kamioosaki, Shinagawa-ku, Tokyo
- CEO: Enyon Jin
- Established: May 14, 2012
- Capital: 500 million yen
- Business Activities: Livestream commerce, brand development, apparel business, AI & IT solutions
- Website: S Holdings

Media Opportunities

Interviews and on-site coverage regarding the livestream commerce initiative are available. Media representatives interested in this opportunity are encouraged to reach out to the PR team for more information.

Find Us Online

As the collaboration unfolds, all eyes will be on Cape Erimo to witness how technology can bridge the gap between consumers and local producers, fostering appreciation and revitalization of regional treasures.