#Japan #Dentsu #Minato #ISO 25554 #Wellbeing Lab

Dentsu Research Institute Achieves Wellbeing Certification

Dentsu Research Institute, headquartered in Minato, Tokyo, has recently announced the successful acquisition of the Wellbeing ISO Guideline Certification. This recognition is based on the international standard ISO 25554:2024, making Dentsu the eighth organization in Japan to earn such certification. Under the leadership of CEO Hirohisa Iwamoto, the company is poised to enhance its consulting services focused on wellbeing, reflecting its commitment to evolving technology in support of both corporate and societal progress.

Background of the Certification

The ISO 25554:2024 standard, which will be officially issued in November 2024, aims to promote wellbeing in various sectors including communities and enterprises. Beginning in January 2026, Japan will launch the world’s first Wellbeing ISO Guideline Certification program, certified by the General Incorporated Association for Social Health Strategy Research. With a growing trend in evaluating corporate initiatives for wellbeing, Dentsu Research Institute’s Well Lab has already been implementing practices that harmonize community wellbeing with value creation.

This achievement not only confirms the institute’s capacity to support businesses in their wellbeing efforts but also allows it to begin offering extensive consulting services related to wellbeing.

Wellbeing Consulting Services

As a certified support consultant for the Wellbeing ISO Guideline Certification, Dentsu Research Institute will leverage its extensive knowledge acquired from previous research and practices to provide the following support:

1. Evaluation and Current Status Analysis: Objective evaluations based on ISO 25554:2024 to assess organizational wellbeing initiatives.

2. Application Support for Certification: Assistance in the development of practical processes to secure third-party certification.

3. Practical Advice and Strategy Development: Not just aimed at certification attainment, but also includes a collaborative approach towards increasing organizational productivity and enhancing employee engagement.

Significance of the Wellbeing ISO Guideline Certification

In November 2024, Japan will roll out the ISO 25554:2024, which provides guidelines for promoting wellbeing in aging societies. This certification initiative will enable organizations to communicate their wellbeing-related efforts with credibility and reliability. Dentsu's acquisition of a “pre-certification” will initiate a structured certification process extending to levels 1 through 3 based on progress.


For more information about the Well Lab, it was established in 2024 to focus on developing products and services that resonate with human sensibilities and wellbeing. Utilizing insights from diverse fields such as emotional engineering, psychology, and advanced technologies like AI and biosensing, the lab strives to create a society where everyone can live comfortably and happily.

About Dentsu Research Institute

Dentsu Research Institute aims to create a better society by addressing challenges faced by businesses, government entities, and communities through coordination of its three key functions—System Integration, Consulting, and Think Tank. Their vision, encapsulated in the philosophy of HUMANOLOGY for the future, positions them at the forefront of X Innovation, breaking through boundaries across industries and technologies. The organization is committed to leveraging human and technological resources to continuously create new value and shape the future.

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