#United States #New York #Devereux Golf #Golf Collection #Mount Gay Rum

Mount Gay x Devereux Golf Collection Launch

In a groundbreaking collaboration, Mount Gay Rum, known as the oldest rum distillery in operation globally, has teamed up with Devereux Golf, a fresh face in modern golf and lifestyle branding. This partnership has materialized into the launch of The Mount Gay x Devereux Golf Course Collection. This exclusive capsule reflects a unique fusion of historical craftsmanship with contemporary fashion, providing golfers with stylish apparel for both the fairway and leisure.

The collaboration comes as Mount Gay enhances its presence in the golfing community, a process solidified by serving as the official rum at prestigious PGA Tournaments such as The Genesis Invitational, RBC Heritage Tournament, and Travelers Championship. The creation of this collection marks a significant milestone in Mount Gay's commitment to deepening its ties with golf and its enthusiasts.

"With our extensive heritage in sailing combined with golf, partnering with Devereux naturally complements our journey into the golfing community. Our brands share a common heritage and passion, which is reflected in this collection that can enhance life's moments from teeing off to celebrating at the bar," stated Paige Parness, Global Brand Director of Mount Gay Rum.

Features of the Collection

The apparel in the Mount Gay x Devereux Golf Course Collection includes polo shirts, t-shirts, hats, and golf bags, all thoughtfully designed to resonate with the spirit of both brands. The collection draws inspiration from Mount Gay's rich 300-year history and its connection to the sea and sailing culture. The vibrant colors—deep reds, bright blues, and warm yellows—mirrors the authenticity of Mount Gay's legacy rooted in St. Lucy, Barbados, while the design features sun-washed fabrics and meticulous detailing that evoke long outdoor adventures.

Each article is crafted with performance in mind, making it equally suitable for golf courses, sailing, or relaxing with friends post-adventure. Robert Brunner, co-founder of Devereux Golf, emphasized the cultural transformation they envision within golf culture. "Our aim is to reshape the golf landscape while respecting its core traditions. The collaboration with Mount Gay reflects a synergy between our brand ethos and how they craft their rum, making for an ultimately authentic partnership."

Collection Pricing and Availability

The limited-edition collection is now live, with prices ranging from $38 to $154. Fashion enthusiasts passionate about golf can explore the collection online at devereuxgolf.com and make purchases while supplies last.

To learn more about Mount Gay’s diverse rum offerings, visit mountgayrum.com or engage with them on social media @mountgayrum.

About Mount Gay

Established in 1703, Mount Gay stands as the world's oldest continuously operating rum distillery, crafting rum in St. Lucy, Barbados. Utilizing only pure, coral-filtered water and the finest local molasses, Mount Gay creates a unique blend of rums that highlight their heritage. Under the leadership of Master Blender Trudiann Branker, the first female master blender of Barbados, Mount Gay embraces sustainability and innovation while committing to environmental stewardship and carbon neutrality.

About Devereux Golf

Founded in 2013 by siblings Robert and Will Brunner, Devereux Golf seeks to challenge the stale norms of traditional golf apparel. By emphasizing the evolving nature of golf culture, Devereux appeals to a younger, diverse demographic and merges streetwear with classic golf styles, ensuring players can enjoy the game comfortably and stylishly.

In summary, this remarkable partnership not only highlights the storied traditions of both brands but promises to inject new life into the realms of golf and leisure attire, catering to today's innovative and enthusiastic golfer.