Häagen-Dazs Launches Exciting Year-Long Partnership with Complex's Family Style Festival
Häagen-Dazs Partners with Family Style Festival
This past weekend marked a significant moment for Häagen-Dazs as it inaugurated a year-long collaboration with the Family Style Food Festival, an innovative event initiated by Complex. This pioneering festival draws a unique intersection between culinary excellence and street culture, blending world-class chefs with the vibrant world of fashion.
The launch took place in Oakland, coinciding with the much-anticipated football weekend, ensuring that Häagen-Dazs occupied a prime spot in one of the year’s most celebrated cultural events. The Family Style Festival not only attracts gourmet food lovers but also serves as a platform that highlights the connection between food, culture, and community.
At the Oakland Arena, attendees had the chance to immerse themselves in the high-energy atmosphere that this festival creates while indulging in the latest flavor offering from Häagen-Dazs—the Cherry Dark Chocolate Bar. This new flavor joins the lineup alongside fan favorites like Strawberry Dulce De Leche Mini Cups and Vanilla Milk Chocolate Almond Mini Bars, providing guests with a delightful array of options to savor.
The collaboration aligns with Häagen-Dazs’s