La Prairie Unveils Cashmere Body Cream for Luxurious Skincare Experience

La Prairie Introduces Cashmere Body Cream

La Prairie has officially launched its latest product, the Cashmere Body Cream, marking a significant expansion into body care. Drawing inspiration from the delicate texture of rare cashmere, this cream is designed to provide exceptional comfort and care for the skin. With La Prairie's unique Cellular Complex™, CAS Peptides, and a blend of hydrating ingredients, this cream aims to make skin feel remarkably soft, smooth, and moisturized, embodying the luxurious sensation of wearing the finest cashmere.

The Science of Softness

The Cashmere Body Cream utilizes La Prairie's specialized Cellular Complex™, coupled with CAS Peptides inspired by the structure of cashmere fibers. The formula also incorporates essential moisturizing agents such as hyaluronic acid, niacinamide, and shea butter, creating a Hydration Complex that deeply nourishes the skin. This luxurious blend not only hydrates but also imbues the skin with a radiant glow, effectively enveloping it in comfort.

Embracing the Elegance of Cashmere

A sophisticated scent woven into the formula evokes the sensation of being enveloped in luxurious cashmere. The rich aromas of velvety musk and delicate florals intertwine, delivering a premium feel that soothes the senses. Once applied, the fragrance unfolds gently, radiating a timeless elegance and a sophisticated aura that captivates.

A Celebration of Resilient Skin

The Cashmere Body Cream works wonders for dry skin by providing essential moisture and leading to a soft, supple texture. With each application, users will notice an enhanced smoothness that brightens the overall appearance of the skin. Continued use promotes a plump, resilient skin texture, while the delightful texture embraces the skin with gentleness.

Ultimate Comfort Wrapped in Luxury

Characterized by its rich and sumptuous texture, the Cashmere Body Cream absorbs effortlessly into the skin, transitioning to a delicate balm-like quality that envelops the skin in a soft veil. The experience is reminiscent of the tenderness of cashmere, offering a delightful balance of lightness and hydration that assures a truly indulgent moment.

The Ritual of Cashmere Body Cream

For the best results, apply the cream in the morning and evening, or whenever your skin feels dry. Start by warming the cream in your palms to enhance its luxurious texture. Gently massage the cream upwards on the décolleté, chest, and neck, then continue to apply on the arms and legs in a similar manner. As the cream melts into the skin, enjoy the feeling of a rich veil of moisture enveloping you. For added benefits, circular upward motions during application can improve circulation, promoting skin vitality.

Launch Date and Pricing

The Cashmere Body Cream will be available starting March 20, 2026, priced at 41,910 JPY (including tax) for a 200ml jar.

Cashmere Body Cream Launch Campaign

To celebrate the launch of the Cashmere Body Cream, customers who purchase this product alongside their favorite moisturizer will receive a complimentary dry brush. This promotion runs until May 31, while supplies last.

About La Prairie

La Prairie represents the fusion of Swiss aesthetics and scientific innovation within the luxury skincare realm. Its signature Skin Caviar Collection elevates the benefits of caviar through advanced science, providing remarkable firmness and luminosity to the skin. The brand’s philosophy of “timeless beauty” continues to evolve, staying true to its commitment to extraordinary skincare effectiveness.