LG Revolutionizes Driving Experience with Xbox Gaming and Zoom Integration

LG Revolutionizes the Driving Experience with Xbox Gaming and Zoom Integration

At the IAA MOBILITY 2025, a prominent mobility event held in Munich, Germany, LG Electronics revealed its ambitious vision for the future of in-car experiences. The company announced significant partnerships that promise to transform everyday vehicles into advanced multimedia hubs. Major executives from LG and its partners engaged in discussions emphasizing not just mobility, but a revolution in how passengers engage with technology during their travels.

A New Era in Automotive Technology

Eun Seok-hyun, President of the LG Vehicle Solution Company, emphasized at the press conference that LG aims to redefine vehicles, changing their perception from mere modes of transportation into engaging living spaces focused on enhancing user experiences. With over 70 years of experience in home appliances and information technology, LG is uniquely positioned to make this shift seamless and effective. The goal is ambitious, targeting an impressive integration of its webOS-based Automotive Content Platform (ACP) in 20 million vehicles by the year 2030, expanding their ecosystem rapidly.

Xbox Gaming on the Go

One of the standout features highlighted during the conference was LG's collaboration with Xbox, aimed at bringing the gaming experience directly to the in-vehicle environment. With the Xbox app soon to be integrated into LG’s ACP, passengers who subscribe to Xbox Game Pass Ultimate will be able to engage with an extensive library of games through the car's infotainment system. This development includes popular titles such as Doom: The Dark Ages and Forza Horizon 5, allowing for cloud-based gaming experience while on the move.

Chris Lee, Vice President of Xbox Marketing at Microsoft, noted that this partnership is about expanding the gaming landscape, offering flexibility and entertainment for players during their journey. With an Xbox app in their vehicles, gamers can now maintain their progression and access their gaming libraries, ensuring that every trip becomes an opportunity for fun and relaxed gameplay.

Zoom Integration for Efficient Collaboration

In further expanding the utility of LG’s ACP, the integration of Zoom’s native application aims to enhance productivity for drivers and passengers alike. With this incorporation, vehicles will evolve into mobile collaboration spaces, allowing users to conduct meetings and manage work tasks seamlessly while ensuring they are in adherence to safety regulations.

Brendan Ittelson, Chief Ecosystem Officer at Zoom, expressed that this partnership signifies a groundbreaking development in transforming vehicles into communication hubs, proving that connectivity and collaboration can happen anywhere—including while on the road.

The Seamless webOS Experience

With LG's webOS technology already in over 240 million smart TVs globally, the transition to vehicles promises the same user-friendly experience. The ACP delivers a consistent and stable interface, offering drivers and passengers the ability to engage with various content and services across multiple in-vehicle displays. As LG continues to enhance its content offerings, numerous streaming services such as Netflix, Disney+, and YouTube will be standardized within the ACP system, ensuring passengers can enjoy their favorite shows and movies on the go.

In the upcoming months, LG plans to broaden its content library further by adding the digital art platform Vasari, European streaming services like Rakuten TV, and German services such as Joyn, alongside incorporating local Japanese streaming services for consumers outside typical markets.

Conclusion

The LG Automotive Content Platform is not just about entertainment; it's about creating a holistic digital ecosystem that makes every aspect of travel more engaging. As LG continues to innovate in the automotive industry, the company's commitment to redefining mobility and driver experiences suggests exciting times ahead for the future of in-vehicle experiences, merging the lines between home entertainment and road travel. LG envisions a future where a vehicle is as much a part of life as the home itself, facilitating enjoyment, productivity, and seamless connectivity at every turn.

For ongoing updates, LG encourages interested parties to subscribe to their mobility newsletter, LG Loop, and follow their social media channels for the latest innovations in automotive technology.