#United States #Stafford, Texas #Texas facility #CRISP POWER #Protein Pretzels

CRISP POWER Protein Pretzels Expands U.S. Presence

Major Investment in U.S. Manufacturing

On June 8, 2026, CRISP POWER Protein Pretzels announced the opening of a $15 million production facility in Stafford, Texas. This state-of-the-art facility will serve as the brand's primary manufacturing hub in the United States. This strategic investment represents a significant shift from CRISP POWER's previous reliance on imports, enabling them to better meet the growing U.S. demand for their high-protein snacks. Gilad Zilberberg, the founder and CEO of CRISP POWER, emphasized the importance of this facility, stating, "Bringing production stateside allows us to respond to consumer demands more swiftly and provide fresher products."

Transition from Import to Domestic Production

As a pivotal move in their expansion strategy, this facility comes two years after CRISP POWER's U.S. debut in 2024, during which the products were imported from Israel. CRISP POWER, under Zilberberg's leadership, has seen impressive growth, achieving triple-digit year-over-year increases in sales. This growth has been supported by favorable consumer trends favoring protein-rich snacks that don't compromise on taste or nutritional value.

Reaping the Benefits of a Digital-First Strategy

Initially, CRISP POWER established its presence among digital consumers who appreciate the convenience of online shopping. They garnered attention through a robust direct-to-consumer model, as well as platforms like Amazon and TikTok. This digital-first strategy allowed the brand to build a loyal customer base, which facilitated its rapid transition into brick-and-mortar retail environments. The Texas facility will help maintain this momentum and support the demand from both online and physical retail channels.

Retail Partnerships Fueling Growth

The continued success of CRISP POWER is evident in their expanding retail partnerships. Just this spring, several major retailers began stocking their products, including Fresh Thyme, which introduced the brand's popular pretzels in large 7 oz. bags across all flavors. Other partners like Wegmans, Market Basket, H-E-B, and Costco have also expanded their offerings from CRISP POWER, bringing them into over 3,000 retail locations nationwide. The brand’s sales velocity reflects a growing consumer appetite for nutritious snacks that provide real value.

An Innovative Nutritional Profile

CRISP POWER's Protein Pretzels are designed to meet the expectations of today's health-conscious consumers. Each 1.75 oz. bag delivers an impressive nutritional profile: up to 28g of protein, 10g of fiber, and only 6g of net carbohydrates, all in a variety of bold flavors including Everything, Sea Salt, Sesame, Cheddar, and Flamin' Crunch. This profile places the brand in a prime position to capitalize on current trends towards protein-forward snacking.

Riding the Wave of Demand

The launch of the Texas facility is timely, coinciding with an overall increase in consumer demand for protein-forward snacks. Awareness surrounding nutrition and dietary balance is at an all-time high, further propelled by the popularity of GLP-1 medications which emphasize the need for satiating snacks that promote sustained fullness. CRISP POWER's offerings perfectly align with these dietary trends, positioning the brand as a go-to for consumers seeking health-driven snack options.

Conclusion

With the establishment of its Texas production facility, CRISP POWER is on track to not only enhance distribution capabilities but also fortify its brand presence across both retail and digital channels. Positioned as a leader in the crunchy snack market, CRISP POWER's commitment to delivering high-protein, low-carb options will likely resonate with health-conscious consumers throughout the U.S. As they continue to innovate within the protein snack segment, CRISP POWER is set to redefine what enjoyable, nutritious snacking looks like. An exciting future lies ahead for this dynamic brand.

About CRISP POWER

CRISP POWER is changing the game in savory snacking by offering a line of Protein Pretzels that deliver on taste and nutrition. Each bag is carefully crafted to include up to 28g of protein, along with 10g of fiber and minimal net carbs. For more information, products can be purchased on their website or through major retailers. Follow CRISP POWER on social media to stay updated on new flavors and promotions.