#Japan #Shibuya #Immedio #GRAND #Growth Soil

Overview of the Event

On March 25, 2026, a collaborative event will take place featuring 株式会社immedio, GRAND 株式会社, and 株式会社グロースソイル, focusing on breaking down the barriers between digital and physical marketing strategies. This event, aimed at B2B marketers and sales professionals, will explore the latest trends and practical insights in nurturing design that can enhance customer interactions. The event seeks to address challenges in tracking user behaviors with offline initiatives while maximizing the potential of hybrid marketing approaches.

The Rising Importance of Offline Strategies

With the commodification of digital marketing tactics, relying solely on online methods creates challenges in capturing customers’ attention and facilitating strong sales opportunities. Meanwhile, offline marketing strategies like events and billboard advertising are regaining focus, bridging the gap between digital and physical efforts. However, tracking user engagement in these offline environments remains a complex issue. The event aims to tackle these dual challenges by offering valuable insights on creating nurturing designs that extend beyond transient engagement.

Key Highlights of the Event

1. Integration of Online and Offline Tactics: Learn practical strategies to connect offline efforts with digital initiatives effectively, turning engagement into actionable sales conversions.
2. Importance of Multi-Channel Approaches: Discover ways to transcend the limitations of single-channel campaigns, maximizing return on investment (ROI) through strategic design.
3. Panel Discussion with Practitioners: The event will feature a panel including experts from immedio, GRAND, and グロースソイル, who will share insights into automating the sales process and developing robust marketing strategies.

Speaker Introductions

• - Naoya Fujiwara - Marketing Strategy Director, GRAND 株式会社: Developed the new media business