The Exquisite Hair Care Lineup: GINZUBA Launches Permanent Location at Isetan Shinjuku

GINZUBA: A New Era of Hair Care Experience in Shinjuku

Starting May 1st, 2025, beauty aficionados can explore GINZUBA, a high-end hair care brand, at its permanent location within the Isetan Beauty Apothecary in Isetan Shinjuku. This launch follows a popular limited exhibition, and thanks to popular demand, GINZUBA now offers its exclusive 3-step treatments and other quality items in a dedicated space.

The GINZUBA Experience

GINZUBA, developed by Tricot Co., Ltd., a subsidiary of the Pola Orbis Group, is all about bringing salon-quality hair care right into your home. The product lineup includes the signature 3-step treatment, hair cleansing and repair shampoo, and the innovative power mist. Each item represents a commitment to quality and effectiveness, melding professional-grade results with the comfort of home application.

As you step into the Isetan Beauty Apothecary, you’ll immediately notice the dedication to an immersive shopping experience. Customers are invited to feel and choose from a selection of products designed for those who refuse to settle for ordinary hair care. Each treatment is crafted to rejuvenate and revitalize, turning your regular bath time into a luxurious experience.

Special Mother’s Day Gifts

In honor of Mother’s Day, GINZUBA has curated special gift sets that perfectly encapsulate expressiveness and care. Featuring their highly sought-after Repair Shampoo along with the 3-Step Treatment Travel Set, this exclusive combo is a thoughtful way to show appreciation to mothers everywhere.

Available for ¥10,900 (including tax ¥11,990), this luxurious package will offer your beloved mothers the gift of indulgent hair care. The set ensures that hair maintenance feels not just routine, but something to look forward to. However, be quick—this limited Mother’s Day gift set will be available only until stocks last, starting April 11th at Isetan Shinjuku!

Details of the Permanent Location

- Opening Date: May 1st, 2025
- Location: Isetan Shinjuku Store, B2F, Isetan Beauty Apothecary
- Hours: 10 AM to 8 PM
- Access: 3-14-1 Shinjuku, Shinjuku City, Tokyo 160-0022

For more details, check the official Isetan Shinjuku website.

Signature Products of GINZUBA

1. 3-Step Treatment
- Price: ¥14,000 (including tax ¥15,400)
- Capacity: Approximately 2 months worth
This treatment promises a remarkable transformation for damaged hair, revitalizing from within and delivering salon-like results at home.

2. Hair Cleansing & Repair Shampoo
- Price: ¥4,500 (including tax ¥4,950)
- Capacity: 240mL (approximately 1 month)
This two-step method provides advanced care for scalp and hair, ensuring cleanliness and smoothness.

3. Power Mist
- Price: ¥7,500 (including tax ¥8,250)
- Capacity: 110mL (3 months worth)
This rinse-free treatment safeguards your hair’s integrity and reduces drying time, suitable for all hair types.

About GINZUBA

GINZUBA is tailored for those who seek more than just average results in their hair care routine. Each product aims to deliver unique benefits, allowing you to indulge in a luxurious hair care ritual every day. Experience the transcendence of hair care with GINZUBA, where each application delivers satisfaction and refinement.