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The Hidden Inconveniences of Online Shopping: Understanding Consumer Communication Needs

In an era where online shopping is increasingly integrated into our daily lives, a recent study by Paronym Corporation highlights the unseen challenges consumers face. Conducted among 110 individuals aged 20 to 50 who purchase furniture and apparel online at least once a month, excluding major platforms like Amazon and Rakuten, the survey reveals that a significant 74.6% of respondents experience difficulty in asking questions about products. This study sheds light on the necessity for effective pre-purchase communication in the e-commerce landscape.

Understanding the Challenge

The survey underscores a growing concern among consumers: the inability to easily ask questions about products. A staggering 59.8% of respondents indicated that they wanted to discuss size and color prior to making a purchase. This desire stems from the limitations of traditional online shopping, where the tactile experience of trying on clothes or feeling the texture of materials is absent. The challenge intensifies for consumers who need to make informed decisions based on their personal preferences.

Furthermore, nearly 60% of participants expressed that access to a Q&A feature, where previous buyers’ questions and sellers’ responses are visible, would significantly reduce their chances of making poor purchasing decisions. This finding indicates a crucial gap in the e-commerce experience, suggesting that shoppers are not merely looking to complete transactions; rather, they seek reassurance and information that leads to confident buying decisions.

The Role of Live Streaming in Enhancing Shopping Experience

The phenomenon of live streaming has emerged as a beneficial tool in this context. About 73.7% of respondents had prior experience with live-streamed product demonstrations, with an impressive 96.3% stating that such interactions influenced their purchasing decisions. This data emphasizes the potential of interactive formats to fill the communication void felt by many online shoppers.

Participants believe that features allowing interaction with live presenters and viewing other shoppers’ inquiries could positively impact their purchasing frequency and overall spending. An impressive 81.9% predicted that having access to such information would lead to increased purchase amounts.

Addressing the Communication Gaps

The results of the survey clearly indicate that as e-commerce continues to grow, the critical lack of communication presents a challenge. While physical stores allow for direct interaction with staff, online platforms currently don’t replicate this essential support. The anxiety consumers feel about not being able to evaluate size, quality, or suitability firsthand is a challenge that needs urgent addressing.

In light of these findings, it is vital for e-commerce platforms to cultivate environments that foster open communication. By incorporating features that allow questions to be easily posed and addressed, sites can mitigate feelings of uncertainty and enhance the overall shopping experience.

Innovations by Paronym: Introducing Tig Technology

Paronym’s innovations in interactive video technology, specifically the Tig (ティグ) platform, aim to address these communication hurdles. Through real-time live streaming and interactive long-form video content, Tig enables users to easily access product information by simply touching the relevant visuals, facilitating a seamless transition from interest to purchase.

Conclusion: The Future of E-Commerce Interaction

As consumers demand more engaging and informative e-commerce experiences, companies like Paronym are stepping up by offering innovative solutions for enhancing communication. As potential buyers gain confidence through easily accessible product information and interactive features, the future of online shopping is promising. Emphasizing consumer dialogue will not only improve satisfaction levels but also drive sales growth in a competitive market.

For more information on Tig technology and to access the detailed research report, visit Paronym.

About Paronym Corporation

Founded in November 2016, Paronym Corporation is based in Chuo Ward, Tokyo. With a mission to facilitate equal accessibility to information through video technology, the company seeks to redefine how consumers interact with digital content. Their ongoing commitment to enhancing the user experience reflects the changing landscape of information consumption in today’s society.