POP Collaborates with Innovative Pet Lab and Embark for Canine Health Study

POP Launches Canine Health Study with Innovative Pet Lab and Embark

In a significant step towards enhancing pet wellness, POP has partnered with Innovative Pet Lab and Embark Veterinary to initiate a comprehensive 90-day canine health study. This innovative research seeks to explore how personalized nutrition, biological data, and behavior tracking can improve a dog's immune health and long-term vitality. The study is set to enroll a cohort of up to 100 dogs from various regions across the United States.

Each participant in this exciting study will receive an impressive package of health tools valued over $600. This includes POP's scientifically-backed dietary supplement, POP-Topper, Innovative Pet Lab’s at-home gut biomarker test kits, and Embark's cutting-edge DNA test. At the conclusion of the 90 days, participants will also receive a personalized health report that aggregates findings from the various data sources utilized during the study.

Alan Tsui, co-founder of POP, emphasizes the importance of biological and behavioral indicators for veterinary health. Tsui stated, “Dogs can't always tell us when something's off—but their biology and behavior can.” This study aims to equip pet owners with the insights necessary for better understanding their dog's health and ultimately contribute to a future where longevity and vitality are attainable for all dogs.

Launched in 2024, POP, or Power of Pets, has rapidly grown to address the increasing demand for preventative health solutions tailored for pets, emphasizing scientific foundations and personalized care. The flagship product, POP-Topper, is a functional food topper formulated to bolster gut health and mitigate inflammation, embodying the company’s commitment to proactive pet care.

The Innovative Pet Lab will play a critical role by providing participants with two at-home gut health test kits. These kits will facilitate the measurement of various essential biomarkers such as calprotectin, zonulin, and SIgA, which are crucial in assessing gut health. Concurrently, Embark Veterinary, recognized globally for their advancements in dog DNA testing, will deliver breed, trait, and genetic risk profiling to aid pet owners in making informed decisions regarding their pets' health.

The comprehensive approach of this study—integrating personalized dietary protocols, gut diagnostics, DNA insights, and behavioral data—can potentially transform dog care and wellness practices. Results from this endeavor will significantly contribute to ongoing research focused on the early detection and prevention of chronic health issues including inflammatory bowel disease (IBD), arthritis, and obesity.

Enrollment is currently open to dog owners throughout the United States who have dogs aged between one and six years. Interested participants are required to commit to daily feeding of POP-Topper during the study period, submit necessary samples, and complete surveys and weekly log entries. Upon successful completion of the study, participants are entitled to a full refund of their $99 deposit, further incentivizing participation.

For those seeking further information or wishing to apply for this groundbreaking study, additional details are available on the POP website at pop-labs.com/pages/clinical_study_thriving.

About POP

POP (Power of Pets) is a pioneering pet health organization focused on extending the canine lifespan—ensuring that dogs spend their lives thriving instead of just surviving. Through its scientifically formulated supplements and personalized diagnostics, POP empowers pet parents to make informed health decisions for their furry friends. Visit pop-labs.com to learn more.

About Innovative Pet Lab

Innovative Pet Lab specializes in canine gut health screening tests, offering at-home testing kits that convert microbiome and immune biomarkers into actionable health insights, paving the way for improved long-term outcomes for dogs.

About Embark Veterinary

Embark is the leading provider of canine DNA testing, developed by experts in the field, providing comprehensive breed analysis, health risk assessments, and trait insights to facilitate proactive pet care.