#Spain #Cuba #Havana #Hoyo de Monterrey #Le Hoyo

Hoyo de Monterrey Introduces Le Hoyo de San Luis

In a remarkable expansion of its acclaimed Le Hoyo series, Hoyo de Monterrey has officially launched the Le Hoyo de San Luis on November 12, 2025. The global debut unfolded during an exclusive dinner show at the prestigious Alexander Kunz Theater in Germany, an event that seamlessly combined fine dining with extraordinary performances.

The Essence of Le Hoyo

Le Hoyo de San Luis presents a unique addition to the celebrated Le Hoyo series, revered for its aromatic lightness, complexity, and exquisite craftsmanship. Each cigar is meticulously handcrafted, exclusively using leaves sourced from San Luis, located in the heart of Cuba's famed Vuelta Abajo region, known for producing the finest tobacco in the world.

Measuring 52 x 160 mm, this new vitola is presented in elegant boxes of ten. It promises a sophisticated smoking experience, with a blend that encapsulates the rich, refined, and well-balanced character synonymous with the Hoyo de Monterrey brand. The Le Hoyo de San Luis aims to captivate both novice and experienced cigar aficionados alike.

A Night to Remember

The premiere event drew an attendance of over 400 guests, including distributors, international media, and devoted fans of the brand. The night featured a curated four-course meal by Michelin-starred chef Alexander Kunz, which was complemented by a spectacular program of performances. Renowned artists from various countries graced the stage, including acrobatic acts from Duo Sweet Darkness (France) and the mesmerizing contortion performance by Angara from Mongolia. This cultural extravaganza not only celebrated the new cigar but also showcased the intricate artistry that parallels the craft of cigar-making.

Tasting Notes

The Hoyo de Monterrey Le Hoyo de San Luis offers a smooth smoking experience with a medium strength profile. Here’s a breakdown of its tasting notes:

• - Appearance: A visually stunning Habano, exhibiting a light caramel-colored wrapper that is both glossy and silky to the touch.
• - First Third: Opens with a perfect draw and an excellent burn. The ash sets beautifully, displaying a light gray color. The aroma is delightful and fresh, presenting woody notes alongside a subtle, elegant bitterness that defines its flavor.
• - Second Third: Delicate toasted tobacco notes emerge, harmonized with a warm woody background and a balanced bitterness.
• - Final Third: The complexity builds with light cocoa notes and a lingering finish that echoes the brand's characteristic profiles, delivering a truly unique and enjoyable smoking experience. Enjoyable for approximately one hour, this new addition reaffirms the brand's commitment to excellence and innovation.

Conclusion

Jorge Pérez Martel, Vice President of Habanos, S.A., reflects, "The Le Hoyo series has long been admired among enthusiasts, from beginners to experienced smokers. The Le Hoyo de San Luis enriches our portfolio with its exceptional profile, marking Hoyo de Monterrey as a perfect and balanced choice in the premium cigar market." With the addition of this new vitola, cigar aficionados can expect an elevated experience steeped in tradition and craftsmanship, ensuring Hoyo de Monterrey remains a staple in luxury cigars worldwide.