Yokohama Vanilla Returns to Tokyo Station!
Yokohama Vanilla, a gift sweets brand that originated in Yokohama and is led by CEO Yuto Takahashi, is thrilled to announce its upcoming limited sales of the Salt Vanilla Financier at three Tokyo Station locations operated by JR Central Retailing Plus. These locations are "PLUSTA Gift Tokyo Yaesu Central," "PRECIOUS DELI TOKYO," and "PLUSTA Gift Tokyo Gift Palette."
The previous pop-up store at GRANSTA Tokyo drew huge crowds, and now making its debut outside the ticket gates, three locations will showcase these delightful treats simultaneously. Whether you are traveling by train or simply passing through, you can conveniently pick up these exquisite gifts.
This opportunity not only serves as a perfect souvenir for loved ones but also as a special treat for yourself. Make sure to take advantage of this exciting event!
Sales Locations:
- - Tokyo Station Outside Ticket Gates:
- PLUSTA Gift Tokyo Yaesu Central
- PRECIOUS DELI TOKYO
- PLUSTA Gift Tokyo Gift Palette
Sales Duration:
- - PLUSTA Gift Tokyo Yaesu Central: October 14, 2025, 15:00 - October 28, 2025, 12:00
- - PRECIOUS DELI TOKYO: October 14, 2025, 15:00 - October 28, 2025, 13:00
- - PLUSTA Gift Tokyo Gift Palette: October 14, 2025, 15:00 - October 28, 2025, 20:30
Sales Method:
The products will be available for free sale.
Products Offered:
- - Salt Vanilla Financier 3-piece mini gift box
- - Salt Vanilla Financier 6-piece gift box
Pricing:
- - 3-piece box: 1,100 JPY (tax included)
- - 6-piece box: 2,160 JPY (tax included)
Business Hours:
- - PLUSTA Gift Tokyo Yaesu Central and PRECIOUS DELI TOKYO: 6:30 - 22:30
- - PLUSTA Gift Tokyo Gift Palette: Weekdays 9:30 - 20:30, Weekends and Holidays 9:00 - 20:30
With a distinctive design featuring a red circle marking on the map, the selected shops will surely catch the attention of every passerby.
Special Pudding Sticker Giveaway!
During this limited-time sale at the three stores, customers will receive a special edition "Banimal Sticker JR Tokyo Station Version" for each purchase of two 6-piece Salt Vanilla Financier gift boxes. This charming sticker showcases Banimal, ready to embark on an adventure with a suitcase full of delicious financiers.
Please note: Supplies are limited, and the offer ends when items run out.
Words from the Leaders
Yuto Takahashi, CEO of Yokohama Vanilla:
"We are thrilled to expand our presence in Yokohama Vanilla! This is the first time we will be selling at three outdoor locations at Tokyo Station, a significant milestone for us following the success at GRANSTA. We are excited to bring our brand to the forefront and introduce the flavors we believe truly represent Yokohama!"
Shoji Okabe, Manager at JR Central Retailing Plus:
"We are delighted to host Yokohama Vanilla's products at our Tokyo Station locations. This collaboration marks a wonderful opportunity to introduce their delightful treats to customers traveling through one of Japan's busiest gateways."
Product Details of Salt Vanilla Financier
Achieving the highest number of financiers sold in just 12 hours, this product stands as a flagship of the Yokohama Vanilla brand. The financiers are widely praised for their unique taste and quality.
- - 6-piece gift box, individually wrapped: 2,160 JPY (tax included)
- - 3-piece mini gift box, individually wrapped: 1,100 JPY (tax included)
Crafted meticulously using only domestic wheat flour, these financiers are perfectly baked to achieve a crispy exterior and a moist interior. The baking process is enhanced by the latest tunnel ovens, ensuring optimal moisture retention and flavor.
Unique Features of the Product
- - Luxurious Bourbon Vanilla Extract:
Enriched with exquisite Bourbon vanilla extract derived from exceptionally cultivated vanilla beans, bringing vibrant aroma and flavor.
Provides a subtle yet elegant saltiness that balances the sweetness of the financiers, creating a unique flavor pairing.
- - Rich Fire-Roasted Butter:
Uses Takahashi Dairy's fire-roasted butter for a rich flavor that elevates the sweet and salty notes.
About Yokohama Vanilla
Founded by Yuto Takahashi, Yokohama Vanilla embodies the essence of Yokohama's charm through its sweet offerings. The talented team behind the brand works tirelessly to ensure high-quality ingredients and meticulous craftsmanship in every product.
For more information and inquiries about Yokohama Vanilla, visit our official website:
Yokohama Vanilla.