AlphaDrive Launches Innovative Service to Enhance Asset Utilization for Businesses

Introduction

AlphaDrive, led by CEO Koichi Aso, has launched an innovative support service aimed at enhancing the utilization of corporate assets for bolstering new business initiatives and fostering innovation. This service is tailored to assist companies in establishing a competitive edge in their new ventures through the strategic use of existing resources.

Background

Over the years, AlphaDrive has received numerous inquiries from companies seeking avenues for new business development. A common theme emerged: many organizations are not fully capitalizing on their internal resources. Businesses often struggle to explore their assets outside of their usual domains or connect their existing technologies and brands to new ventures. In response to these challenges, AlphaDrive has introduced this specialized service.

Target Audience

The service primarily targets two groups within organizations:

- Business Promoters & New Business Proposers:

- Lack the insights to connect their assets with market and customer needs, making it challenging to generate viable business ideas.
- Experience weak interdepartmental collaboration and are unaware of available internal assets.

- Business Planning & Research Teams:

- Find themselves merely categorizing their business portfolios and research themes without furthering the development of these assets into business opportunities.
- Fail to drive new business initiatives based on organized internal assets.

Specific Support Offered

The support offered focuses on identifying a client's existing assets and facilitating the creation of new business proposals using those resources.

Workshop Approach

This three-day workshop is designed for groups to actively participate in understanding and organizing their assets while creating preliminary business proposals. Participants will leave with the knowledge necessary to develop asset-based business proposals post-workshop.

Companies facing the following challenges will benefit from this approach:

- Lack ideas for utilizing their assets meaningfully.
- Insufficient understanding of their internal assets, leading to disjointed business ideas.
- Possessing advanced technologies yet unsure how to validate market and customer needs.

Project Support Approach

Over approximately three months, the project support method guides clients through five key phases to develop business proposals based on their assets. Each team is paired with an AlphaDrive mentor providing support in both technical and business validation aspects.

Companies dealing with the following issues will find this approach advantageous:

- Uncertainty about the applicability of their technologies in different contexts and their fit for the market.
- Research themes or business portfolios remain only as inventory rather than evolving into tangible business developments.
- Vague understanding of how to formulate hypotheses or methods for validation resulting in ineffective project frameworks.

Comment from the Project Lead

Yuuichi Mihara, Innovation Lead at the R&D Incubation Center, emphasizes, "Many organizations possess invaluable assets that remain untapped. Through our support of new business projects, we have encountered the challenge of transforming dormant technologies and expertise into new value. Our service aims to rediscover these assets and convert them into feasible business ideas through the processes of decomposition and application exploration."

We emphasize concrete output creation, whether through workshops or project support. The development of asset-based business initiatives not only focuses on creating new ventures but also reinforces an organization’s strengths and facilitates cross-departmental collaboration. We aspire to help businesses maximize their potential through this service.