Franklin R. Bracken Takes the Helm as President of Foot Locker, Inc.

Franklin R. Bracken Named President of Foot Locker, Inc.

In a landmark announcement made on March 26, 2025, Foot Locker, Inc. has appointed Franklin R. Bracken as the new President of the company. Previously serving as the Executive Vice President and Chief Commercial Officer, Bracken brings nearly 30 years of experience in brand management, digital transformation, and retail operations to his new role, which is effective immediately.

Bracken's appointment is part of Foot Locker's ongoing strategy to enhance its overall retail experience and implement the Lace Up Plan, a vision aimed at improving productivity and shareholder value while promoting an engaging omni-retail environment.

In conjunction with Mary Dillon, the Chief Executive Officer of Foot Locker, Frank will continue to oversee vital areas such as global retail operations, marketing, merchandising, loyalty programs, and real estate projects. Dillon expressed her excitement about Bracken's leadership, stating, “We are delighted to recognize Frank's leadership and valuable contributions as we execute our strategies and create sustained value for our stakeholders.”

With a tenure that began in 2010, Bracken has held several leadership roles at Foot Locker, showcasing a commitment to enhancing brand partnerships and advancing omnichannel capabilities. He played a significant role in developing the Lace Up Plan and has driven crucial initiatives focused on unifying Foot Locker's global standards.

Upon his promotion, Bracken shared his enthusiasm, mentioning that it is a tremendous honor to step into the role of President. He stated, “Looking ahead to the remainder of 2025 and beyond, we are well-positioned to accelerate our progress and deliver on our long-term operational and financial goals.” His vision includes a commitment to fostering sneaker culture and enriching the omni-channel experience for customers and brand partners alike.

Bracken's professional background includes senior management positions at prestigious companies such as The Coca-Cola Company and SABMiller, and he initiated his career at PricewaterhouseCoopers as a management consultant. His wide-ranging skill set encompasses consulting, marketing, merchandising, and retail operations, which will be invaluable in steering Foot Locker through its next phase of growth and evolution in the marketplace.

Foot Locker, Inc., renowned for igniting the power of sneaker culture and acting as a premier footwear and apparel retailer, boasts approximately 2,400 retail locations across 26 countries. This multinational presence cements its status as a global leader in the industry.

Bracken's leadership comes at a crucial time, highlighting the company’s intention to not only maintain but to elevate its market position. With a strong focus on consumer-centered initiatives, Foot Locker aims to deepen customer engagement while ensuring substantial business outcomes.

In light of today's competitive retail landscape, Bracken’s strategic vision will help navigate challenges and capitalize on emerging market opportunities, reinforcing Foot Locker's commitment to being at the forefront of the sneaker industry. His leadership is expected not only to accelerate the execution of the Lace Up Plan but to inspire innovation and promote a culture that celebrates sneaker enthusiasts worldwide.

As Foot Locker continues to grow under Bracken's guidance, the company remains resolute in its mission to deliver an unparalleled customer experience while fostering long-lasting relationships with its brand partners. Together with his exceptional team, Bracken is poised to shape the future of Foot Locker, embracing the challenges and possibilities that lie ahead.