MIRARTH Holdings Expands into Hospitality with New Hotel Brand Strategy

MIRARTH Holdings, a group based in Chiyoda, Tokyo, has announced an innovative shift into the hospitality sector through its subsidiary, Takara Leben Co., Ltd. This exciting venture includes the redevelopment of an existing hotel in Kirishima, Kagoshima, originally known as the Kagoshima Airport Hotel, which is set to reopen as
HOTEL LEBEN PLACE KAGOSHIMA AIRPORT in July 2027. As part of this transformation, the company has developed a dual-brand strategy focused on creating comfortable and high-quality lodging experiences that reflect their extensive expertise in residential living.

The Vision Behind HOTEL LEBEN

The establishment of HOTEL THE LEBEN and HOTEL LEBEN PLACE serves as a testament to the company’s dedication to enhancing guest experiences. With a core philosophy encapsulated by the brand slogan, “Happiness found in relaxation,” HOTEL THE LEBEN aims to provide a luxurious and spacious atmosphere reminiscent of a high-end apartment. This brand is designed to cater to families and groups looking for an enjoyable and fulfilling stay in urban environments, turning ordinary hotel visits into truly satisfying experiences.

Introducing HOTEL LEBEN PLACE

On the other hand, HOTEL LEBEN PLACE embodies the concept of simplicity in comfort, with the tagline, “Comfort made simpler.” With a keen focus on functionality and quality, this brand seeks to create inviting, no-frills spaces that accommodate diverse lifestyles, from business professionals to tourists. This hotel will serve as a welcoming retreat where guests can feel at ease, fostering connections between people and the local community.

A Commitment to Local Connectivity

The name LEBEN PLACE signifies more than just a place to stay; it reflects the desire to serve as a hub for connection—between individuals, as well as between visitors and the surrounding locale. By delivering exceptional amenities and services, HOTEL LEBEN PLACE KAGOSHIMA AIRPORT aims to become the go-to accommodation for travelers coming to the Kagoshima and Kirishima areas, whether for business, leisure, or community events.

The hotel will feature 143 well-appointed rooms, complemented by facilities such as saunas, communal baths with outdoor options, and a convenience store, all designed to enhance the guest experience.

Building the Future of Hospitality

As steps unfold toward its grand opening, MIRARTH Holdings is setting an ambitious trajectory for growth in the hotel industry. With a commitment to leverage its real estate expertise, the company’s vision remains rooted in its mission: “Be a treasure for the local community.” The growth of the HOTEL LEBEN PLACE brand intends not only to expand lodging options across Japan but also to contribute to the region’s attractiveness and vibrancy through collaborations with local enterprises.

In October 2022, MIRARTH Holdings transitioned to a holding company structure and introduced a new mission to foster sustainable environmental design. As part of this vision, January 2024 will mark the second anniversary of the company’s new direction, with the launch of the “MIRAI for EARTH” project, dedicated to enhancing understanding of its purpose and promoting sustainability in every aspect of its operations.

The future of MIRARTH Holdings in hospitality looks promising, with plans to provide not just accommodations but enriching experiences that foster connections in the community. It aims to create spaces where people can enjoy comfort and relaxation, thereby elevating both the lodging experience and the charm of Kagoshima’s natural surroundings.

Conclusion

As MIRARTH Holdings ventures into the hotel industry, their commitment to quality and community remains at the forefront. With the opening of HOTEL LEBEN PLACE KAGOSHIMA AIRPORT on the horizon, guests can look forward to a truly unique hospitality experience grounded in years of excellence in residential living.