#France #World Trade Center #Marseille #WTCA

WTCA's 55th Annual Global Business Forum: A Collaborative Journey

In an unprecedented gathering in Marseille, France, the World Trade Centers Association (WTCA) welcomed over 400 influential leaders from more than 50 countries to its 55th Annual Global Business Forum (GBF). Held from April 6 to 9, 2025, this flagship event was hosted by World Trade Center Marseille Provence and focused on exploring the evolving landscape of global trade while fostering connections among business leaders, government representatives, and academic experts.

The Essence of Global Trade

With the theme "Gateway to the Mediterranean," the Forum aimed at amplifying business growth and enhancing international reach. Attendees participated in a rich program consisting of keynotes, workshops, and face-to-face B2B meetings, which totaled over 500 interactions. The platform featured more than 20 workshops addressing timely topics such as Free Trade Zones (FTZs), sustainability, and cross-border real estate investments.

Knowledge Exchange

Throughout the event, participants gained insights into the shifting dynamics of global trade. The Forum facilitated discussions around the essential role that trade organizations play in the current economic climate. Notably, a Real Estate Summit was introduced, where industry experts deliberated on commercial real estate's impact on economic growth and innovations shaping future developments.

Benoit Vincent, CEO of WTC Marseille Provence, expressed pride in the city’s ability to host such an impactful event. He highlighted the significance of Marseille as a thriving environment for innovation and global collaboration, and how the event acted as a catalyst for real connections.

Insights and Expert Opinions

One of the noteworthy sessions was led by Angela Ellard, Deputy Director General of the World Trade Organization (WTO). She discussed navigating new trade policies amidst global uncertainties and emphasized the importance of understanding both immediate and long-term repercussions on global stakeholders. Her insights served as a guiding compass for attendees during their complex deliberations on the state of international trade.

Bridging Connections

A unique feature of the event was the "Connections Showcase," which recognized meaningful interactions and potential collaborations. This allowed WTC businesses to formally acknowledge the importance of the connections made during the Forum.

John E. Drew, Chair of the WTCA Board of Directors, remarked on the significance of collaboration among business leaders, asserting that WTCA is committed to promoting free trade and fostering partnerships that drive economic development. He underscored that their global network is built on trust and cooperation, essential elements for forging strategic partnerships and enhancing the regional economy.

Looking Forward

The Forum concluded with an exciting announcement regarding the next year's host for the 56th edition of the event, which will take place in Philadelphia, USA from April 19 to 22, 2026. This promises to be another significant gathering for the global business community.

As the WTCA continues its mission of connecting businesses globally, the successful realization of the 55th Global Business Forum affirms its pivotal role in shaping future international collaborations and trade opportunities. With leaders committed to maintaining the momentum of global interchange, the future promises continued prosperity and growth for all stakeholders involved.