#Japan #Tokyo #Tokyo beauty #DREAM PONY #Être Produce

'Être Produce by Liré': A New Beauty Experience in Tokyo

DREAM PONY, known for its innovative beauty salon franchises, is set to open its latest location, "Être Produce by Liré," on August 1, 2026, in the heart of Tokyo's Minato ward. This unique salon will offer a comprehensive beauty experience under one roof, catering to all your nail, eye, and aesthetic needs.

A Multifunctional Salon

"Être Produce by Liré" distinguishes itself by providing various beauty services within a single venue. Instead of coordinating between multiple appointments across different locations, clients can enjoy nail treatments, eyelash extensions, and esthetic services in one trip. The concept is simple: "Today for nails, next week for eyelashes, end of the month for facials"—ensuring that every visit feels fresh and uniquely tailored.

The Meaning Behind 'Être'

The term 'Être' is French for 'to be' or 'exist,' a name that embodies the philosophy of the salon. It is not merely about conforming to societal beauty standards but about encouraging clients to embrace their authentic selves. This sentiment extends to the brand name 'Liré,' which resonates with freedom, highlighting the salon's commitment to helping customers express their individuality comfortably.

Service Menu

The salon will feature three primary service categories:

• - Nails: Offering styles including single-color, gradients, magnet nails, baby boomer designs, and custom nail art.
• - Eyes: Featuring eyelash extensions (with options such as flat lashes and sable), curling treatments (like the Parisienne and Korean styles), eyebrow design, and eye shampoos.
• - Esthetics: Covering facial treatments, body slimming procedures, and hair removal services.

This combination of services simplifies the beauty routine. Clients can seamlessly blend various treatments based on their mood or specific needs during a single appointment.

Beauty Beyond Appearance

The salon recognizes the dual nature of beauty—both as a way to showcase oneself to the world and as a form of personal care. Nail and eyelash treatments are often viewed as 'showy beauty,' boosting confidence at a glance. In contrast, facials and body treatments focus on long-term self-care, gradually enhancing one's well-being. Offering both types of services within the same space cultivates familiarity with a consistent team of professionals, making it easier for clients to maintain their beauty routines over time.

Salon Information

• - Name: Être Produce by Liré
• - Location: 4-12-4 Shiba, Minato, Tokyo, 108-0014
• - Access: A mere 3-minute walk from Mita Station via the Toei Mita Line and Toei Asakusa Line, or a 7-minute stroll from Tamachi Station on the JR Yamanote Line.
• - Opening Date: Scheduled for August 1, 2026
• - Services Offered: Multifunctional salon specializing in nails, eyelash extensions, and esthetics.

The Vision of the Founder

According to Tsuduki Ichinose, the founder of DREAM PONY, the establishment of Être is rooted in the philosophy of creating a space filled with what the owner loves most—an 'only 1 shop.' It aims to empower individuals to be themselves and enjoy their unique beauty without comparisons to anyone else. The salon aspires to become a beloved place in the Mita-Tamachi area, where clients feel welcome and valued.

As the beauty industry continues to evolve, spaces like Être Produce by Liré are set to redefine standard experiences, merging convenience with personalization, and fostering a community where everyone can celebrate their authenticity.