#Japan #Tokyo #fashion collaboration #SNIDEL #Kinzazawa Lace

SNIDEL and Kinzazawa Lace: A Celebration of Craftsmanship

The world of fashion is no stranger to collaborations, but occasionally, a partnership captures the essence of both history and modernity. SNIDEL, a renowned women’s brand established in Japan, is set to launch a striking collaboration with Kinzazawa Lace Shop, a centuries-old institution celebrated for its exquisite lace craft. This unique collection will be officially available from August 25, 2023, at noon via SNIDEL’s online store and several online department stores, including USAGI ONLINE and the MASH STORE app. Meanwhile, physical store launches across Japan will begin a day later on August 26.

A Marvellous Fusion of Heritage and Modern Design

Founded over 120 years ago in Yokohama’s Motomachi district, Kinzazawa Lace Shop has upheld tradition while innovating in lace design to meet contemporary tastes. Their artistry has made them a favorite among discerning customers looking for something special. This collaboration with SNIDEL fuses traditional techniques with modern aesthetics, resulting in an extraordinary collection that resonates with both the past and today.

The designs feature SNIDEL's standout motifs, such as their iconic dresses, logos, ribbons, and heart symbols, all intricately woven into the delicate lace. The collection reflects SNIDEL's dedication to color combinations that convey elegance and radiance, making every piece unique and appealing.

With ten different styles, this collection epitomizes femininity and quality, promising wearers a distinctive sense of luxury and excitement every time they don a SNIDEL piece.

Collection Highlights

1. Knitwear: Priced from ¥16,940, the knitted items showcase beautiful lace details, ideal for layering.
2. Footwear: Stylish shoes featuring the collaboration range from ¥18,480.
3. Blouses and Tops: With prices around ¥24,970 for blouses and ¥17,930 for tops, these are essential wardrobe additions for that sleek, urban set.
4. Accessories: Complementing outfits with chic bags and hair accessories for under ¥7,000.
5. Exclusive Dresses: Starting at ¥23,540, these dresses feature lace to highlight the bust and silhouette beautifully.

Every design within the collection is a testament to the artistry and craftsmanship behind each piece, crafted to not only highlight the skill of Kinzazawa Lace but also to embody the modern elegance that defines SNIDEL.

About SNIDEL

Founded in April 2005, SNIDEL has quickly gained recognition for its innovative blend of street style and formal aesthetics. Their designs are characterized by meticulous attention to detail, perfect for women who appreciate the beauty in their attire. With 38 stores across Japan and additional locations in China, Hong Kong, Taiwan, the USA, Thailand, and the Philippines, SNIDEL continues to embrace a global presence while nurturing its identity rooted in feminine allure and quality.

In addition to leading the fashion industry with cutting-edge designs, SNIDEL also promotes a vibrant online community through its official website and social media platforms.

The Artistry of Kinzazawa Lace Shop

Established in 1901, Kinzazawa Lace Shop brought Western influences to Japan's Motomachi area, creating a name for itself among local and international clientele. This partnership signifies both brands' commitment to quality and tradition, thus elevating fashion innovation to new heights.

Launch Information

• - Web Release Date: August 25, 2023, at 12:00 PM (JST) on SNIDEL Official Online Store, USAGI ONLINE, and the MASH STORE app.
• - In-Store Release Date: August 26, 2023, at all SNIDEL physical locations in Japan.

As the launch approaches, enthusiasts of fashion and craftsmanship alike are eager to experience this remarkable collaboration that has effectively captured the charm of tradition and the excitement of modern trends.