Brookdale Senior Living Welcomes New Chief Sales Officer Margaret Cabell

Brookdale Senior Living Welcomes New Leadership in Sales

Brookdale Senior Living Inc., recognized as the leading operator of senior living communities within the United States, made headlines on June 18, 2026, by announcing the appointment of Margaret Cabell as their new Chief Sales Officer, effective June 15. With a robust 25-year background in the senior living industry, Margaret is expected to harness her extensive experience in sales leadership, relationship management, and strategic growth to enhance Brookdale's operational capabilities.

A Proven Track Record in Senior Living

Margaret Cabell joins Brookdale after serving as Chief Community Relations Officer at A Place for Mom, a premier for-profit senior care referral service. There, she was responsible for leading sales and fostering relationships that drive success within the industry. Her prior experience includes a notable tenure as the Chief Executive Officer at Harmony Senior Services, where she led initiatives that greatly improved the company’s operational outputs.

Margaret's journey began at Brookdale itself, where she dedicated 15 years to various leadership positions. This experience has likely provided her with unique insights about the company culture and operations, making her a fitting choice for this pivotal role.

Leadership Commitment to Sales Strategy

In her new role, Margaret is committed to refining Brookdale's sales strategy to ensure alignment across the organization. "I am thrilled to return to Brookdale, a brand I have always respected," Margaret noted during her introduction. Her passion for enhancing the quality of life for seniors and supporting the teams that serve them is a driving force behind her leadership approach.

CEO Nick Stengle expressed confidence in Cabell's capabilities, stating, "Margaret's extensive experience will be instrumental in advancing our sales strategy and ensuring that our operational priorities are met with excellence." Her leadership is seen as a key factor in fortifying the organization's sales frameworks and fostering deeper connections with their communities.

Recognition and Impact

Margaret's professional achievements have not gone unnoticed. Recently inducted into the McKnight's Women of Distinction Hall of Honor, she is celebrated for her contributions to the senior living sector. Her return to Brookdale is considered a homecoming, not just for her, but also for many within the organization who recognize her dedication and commitment to the field.

Brookdale’s Mission and Community Engagement

Brookdale Senior Living operates 543 communities across 41 states, serving approximately 46,000 residents during this period. The organization’s mission is rooted in enriching seniors' lives through compassionate care and excellent service. They offer tailored solutions including independent living, assisted living, memory care, and continuing care retirement communities, all aimed at empowering seniors to live fulfilling lives.

By leveraging their expertise in healthcare, hospitality, and real estate, Brookdale focuses on creating environments that support wellness and personal growth, fostering meaningful relationships in an inviting atmosphere. The company operates under its core values of passion, courage, partnership, and trust, all of which are integral to providing exceptional value to residents and redefining the standards of senior living.

As Brookdale continues to evolve, Margaret Cabell's leadership is poised to significantly impact their sales initiatives and operational excellence, shaping the future of senior living communities in the United States. For more information on Brookdale, visit brookdale.com.