Oops WOMB Launches Its First TV Commercial Emphasizing Peace with Your Uterus

Oops WOMB Unveils a Heartfelt Campaign

On August 1, 2026, the innovative online medical service, Oops WOMB, began airing its first TV commercial, titled "A Bit of Peace with My Uterus." Developed by SQUIZ Inc., headquartered in Shibuya, Tokyo, this new campaign consists of four distinct commercials aimed at fostering a comforting conversation around women’s health issues.

Understanding Oops WOMB

Oops WOMB serves as a digital healthcare service that primarily offers birth control prescriptions. The brand's mission is to alleviate the worries surrounding the uterus-related health concerns many women face, including contraception, menstrual issues, and menopause. The essence of Oops WOMB lies in empowering women to lead a life filled with self-acceptance and comfort regarding their bodies.

The official website of Oops WOMB can be found here.

The New Commercial

The central theme of the brand's inaugural commercial emphasizes a light-hearted approach to addressing the challenges surrounding menstruation. The narrative features a charming character, a uterus figure, who symbolizes a supportive companion sharing in a woman's journey. As they navigate life's ups and downs together, the campaign hopes to reflect the empowering choice of birth control as a valid option for women overwhelmed by societal and personal pressures.

The commercials can be viewed online:

The campaign aims to launch conversations about periods and uterine health that are often shrouded in stigma. It encourages viewers to reflect on their experiences and embrace discussions that resonate with their realities.

A Message of Peace

At the heart of the campaign is a desire to support women in cultivating a peaceful relationship with their bodies. Many women bear the heavy weight of unique challenges and often perceive menstruation and uterine health as an inconvenience. Oops WOMB seeks to change this narrative, transforming how women perceive their uterine health, inviting them to view it as an intrinsic part of life worth caring about.

Introducing the Character “Uu”

Accompanying the main character, the uterus, is “Uu,” an original character designed to engage in heartwarming conversations with women. Uu embodies a friendly companion who understands the daily ups and downs of menstrually related experiences. With relatable humor and charm, Uu aims to dispel the discomfort surrounding these topics while informing women about Oops WOMB’s offerings.

Uu’s colorful personality and adorable expressions are meant to foster a strong bond with the audience. Going forward, Uu will continue to appear in various content, reinforcing the brand’s commitment to being an ally for women everywhere.

Creative Vision Behind the Campaign

The campaign was creatively directed by Chiemi Mako from Dentsu and sought to capture the essence of self-acceptance through visual storytelling. Featuring vibrant colors representing the brand, the commercials are designed to leave the audience with a lasting impression of warmth and encouragement, emphasizing that they are not alone in their health journeys.

Mako, along with the creative team, aimed to illustrate the significance of understanding one’s body while also allowing room for dialogue about those pesky moments of discomfort. “The journey through periods isn’t just a solitary experience,” Mako emphasizes. “Through our campaign, we want women to feel supported and recognized.”

About SQUIZ Inc.

Founded and managed by Haruo Hirano, SQUIZ Inc. is focused on enhancing women’s health initiatives through technology-driven solutions. Set in Shibuya’s bustling district, the company aims to make health information and support easily accessible.

For media inquiries, please contact the PR team of SQUIZ Inc. at Tel: 03-4405-3013 or email: [email protected].